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The European-style architecture and elegant environment, as well as various classic architectural elements, make The Place exude a noble and fashionable commercial atmosphere.
The most famous is the world's third largest LED sky curtain designed by Hollywood stage master Jeremy Railton.
The mall has a variety of brands and delicious food, making it a great place for shopping and relaxation.
It is both a romantic pilgrimage site and a foodie’s paradise.
Attraction Location: "No. 8, Guanghua Road, Chaoyang District, Beijing (北京市朝阳区光华路8号)"
Opening Hours: "Shops: 10:00 – 22:00
Restaurants: 10:00 – 23:00
LED Sky Screen: Active from 18:00 – 23:00"
Ticket Price: "Free access to public areas
Parking may have separate charges depending on duration"
Best Photo Spots: "Directly under the LED sky screen capturing its full length
From surrounding high-rise terraces for aerial perspective
Nighttime shots with reflections on glass facades"
Time Reference: "Evening (18:30 – 22:30) offers the most vibrant lighting for photos"
【Xing Nan Diary】505 articles📝
🎠The Place is Asia’s first and the world’s second largest LED skylight, presenting a dreamlike scene of a wonderful world above your head.
🎠The sky dome is 250 meters long and 30 meters wide. Sometimes it presents underwater wonders, sometimes it changes into beautiful landscape paintings, and sometimes it feels like being under the starry sky. It can be regarded as romantic and dreamy, full of light and color.
🎠Every year, The Place is "dressed up" to be extraordinarily charming, because the space below the Place is very large, and the costumes displayed each time are also huge, coupled with the beautiful lights around it, which makes people feel happy.
🎠Visiting the old boss's territory, the lights downstairs are still so beautiful, which reminds me of many past events... I feel so emotional...
👀Gyn
The Place is composed of the north and south wings of the commercial corridor and two office buildings, and also has outdoor places such as the stepped plaza. The Place is positioned as "a leisure shopping place that combines food, entertainment, space art, and fashion information windows to satisfy the full sensory journey of seeing, hearing, smelling, tasting, and touching", providing popular fashion retail formats and commercial service facilities for middle- and high-income white-collar workers in the CBD, integrating 6-star Night Club exotic theme restaurants, home life, spa, food court, brand flagship stores, etc. Let me give you a guide:
1. Transportation Recommendations: Take bus No. 28, 43, 120, or 126 to Fangcaodi or Fangcaodi South, or take Metro Line 1 to Yong'anli, exit from Exit B and walk north, which takes about 15 minutes to arrive, or take Metro Line 10 to Jintaixizhao Station, exit from Exit D and walk west, which takes about 10 minutes to arrive;
2. The Commercial Gallery is a stone building with a modern style and quaint connotations. Above it is the first electronic dream sky dome in Asia and the third largest in the world. The dome is 250 meters long and 30 meters wide, with a total cost of 250 million yuan. It was designed by Jeremy Railton, a Hollywood stage master who has won an Oscar and four Emmy Awards. From a technical point of view, the dome is the first in the world. It broadcasts movies, football games, Spring Festival Gala, etc., and can also be used for online interaction, marriage proposals, etc.
3. Time issue:
(1) The Place Shopping Mall business hours: 10:00-22:00;
(2) The sky screen playing time is: 18:30-22:00;
(3) Edit "136+text content" and send it to number 1066950092 to play your blessings, greetings and love on the sky screen and share them with everyone. Interaction time: 19:40-20:00, 20:10-20:30, 20:40-21:00, 21:10-21:30, 21:40-22:00;
(4) Playing time of popular music videos: 19:30, 20:30, 21:30;
(5) Fantasy theme short film playing time: 19:00, 20:00, 21:00, 20:00;
(6) Tips: The sky screen playing time will be adjusted due to weather conditions. Please go to the service desk for specific playing time.
The Place has a big name, but the security guards there treat people with cameras as dissidents. If they find you with a SLR, then sorry, someone will follow you and nag you to stop you from taking pictures. How petty! I went there in the afternoon. As soon as I picked up the camera to take a picture, a security guard immediately appeared and said that you are not allowed to take pictures here! I will never go there again! It's just that big screen. He kept nagging behind me, it was so annoying!
完整的商場，也是大家特地來打卡的地方，哈哈但不是我路線，拍了一張就離開～
The big screen presents a gorgeous scene. It is a good choice to enjoy it in a quiet night.
The reason why we came to The Place was because of this sky dome. My parents like to watch all kinds of light shows, so I specially arranged for them to go here. We also had dinner here.
The Place shopping district is relatively remote and not crowded, so it was easy to get a taxi. I also got to experience the night view of Beijing.
The World Trade Center, the most high-profile building in Beijing, is adjacent to the China World Trade Center CBD and has a world-class skylight.
Come and watch the science and technology movies and the various brands and delicious food in the mall. It is a good place to shop, relax and unwind.
I have lived in this city for more than ten years. Although I cannot say that I belong to it 100%, I have left behind many footprints and photos. I post them one by one.
The Place is in Beijing CBD. The night view is beautiful. The animation on the screen above is pretty nice.
The Place is a place worth visiting. The new CCTV site is nearby.
I rarely go shopping in malls now, but I didn't expect to go shopping in Beijing. I've been to Beijing several times and have seen most of the attractions. My friend in Beijing was very enthusiastic and suggested going to the World Trade Center. He had never been there either, and he just heard that there was a big screen on the top. Nowadays, large shopping malls are basically the same, with food and shopping. The rectangular screen on the top is quite spectacular.
In 2003, The Place Investment Group invested heavily in developing and constructing the project. It consists of a north and south leisure shopping center and two 5A office buildings. The 250-meter-long and 30-meter-wide skylight rises into the sky, while also having an elegant and luxurious stepped plaza and a semi-enclosed pedestrian street. In the entire harmonious spatial combination, various classic architectural elements make The Place exude a noble and fashionable commercial atmosphere.
The Place is positioned as "a leisure shopping venue that combines food, entertainment, spatial art, and fashion information displays to satisfy a full sensory journey of sight, hearing, smell, taste, and touch", providing popular fashion retail formats and commercial service facilities for middle- and high-income white-collar workers in the CBD, and integrating a 6-star Night Club exotic theme restaurant, home living, spa, food court, and brand flagship stores.
Skydome show time: The skydome show time depends on the weather and is usually opened before dark.
Summer: Shows start at approximately 19:30, every half an hour until 23:00.
Winter: Starting from approximately 17:00, screenings are held every half an hour until 22:00
The first time I saw such a long sky curtain, I was a little shocked.
The World Trade Center is actually a huge screen. If you don’t look at it, it seems like something is missing, but if you look at it, there’s nothing special about it.
The largest LED sky curtain in Asia is just so-so. It is not far from the Big Pants, so you can go and have a look.
The Place is located on the east side of Dongdaqiao Road and the west side of Jintong West Road in Chaoyang District, Beijing. It is a high-end integrated fashion shopping place with unique fashion taste, leisure and entertainment, cultural and artistic atmosphere and Austrian and Chinese brand characteristics in Beijing CBD area. The most famous is the huge sky curtain with a length of 250 meters and a width of 30 meters. So you must come here at night. The broadcast time of the sky curtain: in summer, it starts from about 19:30, and it will be shown every half an hour until 23:00. In winter, it starts from about 17:00, and it will be shown every half an hour until 22:00. We arrived at 9 o'clock in the evening and caught the last show, which was the story of Nüwa patching up the sky. The nearest bus to this place is Fangcaodi Station (28 43 120 403, night bus 24 can be reached), and after getting off, go south for about 200 meters. The nearest subway is Dongdaqiao Station on Line 6, and it is about 800 meters south from Exit A.
It is recommended to watch it at night, it is particularly beautiful, there is a show every few minutes, and the light and shadow effects are well done
The night view is very good, there are many foreigners
Play animation every once in a while, it's pretty
It's a shopping mall. There are many shops on the second and third floors. There is a big screen in the middle, which is full of low-level comments. So disappointing.
After walking around the shops inside, I came out and saw some sci-fi stuff being played, which was quite cool.
The words "All Beijing Look Up" and the giant screen of Tianjie are something you must see if you have enough time when you come to Beijing.
I came out for a meal and encountered a city carnival. The Place always surprises me. The largest LED screen in Asia is awesome. I feel romantic every time I pass by it. Recommended
New Town International Coffee is a good choice for your leisure and entertainment
It feels like the times, not many people are shopping, basically the most popular is the restaurant street downstairs. Located in Chaoyang District, Beijing, it is one of the famous CBDs in Beijing. This area is full of famous shopping centers and is also one of the tourist gathering places.
The most special thing about The Place is its skylight. In terms of scale, it ranks third in the world after Suzhou Skylight and Las Vegas in the United States, but from a technical point of view, The Place Skylight is the best in the world. The LED display screen plays animations at 8:30 and 9:00, each time for ten minutes. We stopped here to watch. The pictures are beautiful, but they fail to string together the whole storyline.
You must go at night, it looks better when the sky curtain opens!
It was cold and there were few people, but it was still meaningful to watch the 152-year total lunar eclipse at the World Trade Center.
The World Trade Center is a beautifully designed shopping mall. The Sky Street is the screen of the sky in the middle.
The whole world looks up to where the dream begins
The World Trade Center's super-large electronic skylight is 250 meters long and 30 meters wide. It soars into the sky after the Suzhou Skylight and the Las Vegas Skylight in the United States.
The whole world looks up, interpreting life, fashion, taste, and creativity. Where dreams begin, embark on a journey of sight, hearing, smell, taste, and touch.
Suitable for going at night, shopping is OK, shopping is so-so~
I don't know what to eat, hahahaha. It's freezing cold outside in Beijing right now. I'll have a cup of hot milk tea to warm myself up, and then go for a walk to look for delicious food. Hehe
The slogan "All Beijing Look Up" was still impressive, and the LED sky curtain was still dazzling in the twilight. Unfortunately, it happened to be the Chinese Valentine's Day, and the sudden switch to the full screen of "You are strong, I am strong" really caught us off guard and made us feel embarrassed... This kind of WeChat message that takes up a few yuan on the page is really out of tune... Obviously, the original appearance is still beautiful.
You can project photos onto the big screen~ and videos can also be played on the big screen, which feels great.
Very beautiful, you can take photos and upload them, very fun
一座美輪美奐的購物商城..坐在旁邊喝杯撒飛也不錯
The Place is irresistible, I love it so much!
It's very beautiful. You can go and see many foreigners taking pictures of the sky curtain very seriously.
One of the most recommended places in Beijing at night is of course Beihai Shichahai and Qianmen
I went there during Christmas in 2016. The designs on the wall were very festive, and you could pay to write blessings on them.
It feels great to stand under the long canopy and watch the ever-changing screen.
The changing patterns on the ceiling are the most attractive part, and it is also the most beautiful part of The Place. Besides, it is a place for shopping and dining. Romantic things happen here from time to time.
Although the sky dome is old and some of the lamps are broken, it does not affect the overall visual experience. It is still very shocking! ! Especially the underwater world is particularly gorgeous and dazzling! The sky dome is usually played once every hour after 8 o'clock. If you want to watch it, calculate the time! There are also many places to shop and eat in the World Trade Center. You can also shop and eat as much as you want before waiting for the sky dome. It is a very good place for tourism and leisure. Opposite the World Trade Center is Parkview Green, which is also a landmark that has become very popular in Beijing in recent years. There are all kinds of food, drink and entertainment. You can go shopping with these two, which is so cool~~~
The skylights that were once very high-end are now available in many first-tier cities. If you haven’t seen it, you can go and experience it.
I haven’t been to The Place at night, but I must go there if I have the chance.
The World Trade Center Place, where domestic TV dramas frequently appear, has animations played on the LED screen at 8:30 and 9:00. Each time is ten minutes long and it is quite shocking to watch it live. The rest of the time is just advertisements. If you want to interact on the screen, there is a QR code on the screen that you can scan and follow to watch on demand. It costs five yuan to add pictures, and two yuan for just text. After the review is successful, you can see it on the screen after a successful WeChat payment. The song MV starts playing at 9:30 and lasts until 10:30.
The sky dome that looks up at the whole of Beijing is the most attractive. Unfortunately, the sky dome changes every half an hour, so we only saw it once and didn't have time to wait for the second one.
It's just a street with screens changing various patterns above your head and a shopping mall
The first thing I did when I arrived in Beijing was to go see this place.
I went to The Place when it first opened. It felt very novel and the brands were good. But now it feels less and less like that. There aren't many customers in the winter and the traffic around the mall is not very good.
There are not many big brands, so it is not suitable for people who like to buy big brands, but there is a very beautiful canopy. When we went there, it was noon so the canopy was not open, so you must go there at night or it will be meaningless. It should be very beautiful at night, but we didn’t catch it…………😭😭
The night view of The Place is amazing, not inferior to the night view of Las Vegas, USA
Suddenly I looked up and saw the stunning sky, like heaven on earth. There are clothing stores such as Uniqlo, HM, and Zara nearby for shopping, and a variety of cuisines for eating on the basement floor.
The huge screen, you have to look up, and it’s best to go at night. This photo was taken on Christmas Eve 2016. It was also my first time to go there in 7 years since I came to Beijing.
You must go at night. There is really nothing to see during the day. A few minutes of video will be played at night.
It is more gorgeous at night. The business district nearby is deserted compared to traditional commercial streets such as Xidan. It is a newly developed business district. You can visit it alone, or you can come here to eat and rest after visiting other places, and then take pictures and visit it when the lights are turned on at night.
I have always wanted to go, but never had the chance. This time, my American friend came to China to play, and I finally had time to go. When we went to play, the sky curtain told a story about Nuwa repairing the sky. The sky curtain was still very beautiful. We also paid to send a message, and the Americans were put on the sky curtain. Hahaha, everyone had a lot of fun!
This is the giant screen at the World Trade Center.
Apart from the big curtain on top, there is nothing else to see. If you don't have enough time, don't waste it.
I went there specifically to watch the big screen at The Place. The shopping street is not very long, but it has everything you need.
The Place is located in Chaoyang District. I took Metro Line 1 and got off at Yong'anli Exit B. I also took Metro Line 6 and got off at Dongdaqiao Exit A. It can't be called a tourist attraction. It's nice to walk over there at night and take a look. Pay attention to a few time points. 8:30 and 9:00 are the times when the LED display screen plays animations. Each time is ten minutes. I can't quite understand what it is talking about, but it's quite shocking to see it live. The rest of the time is when some advertisements are played. If you want to interact on the screen, there is a QR code on the screen. Scan it and follow it, and you can play it on demand. It costs five yuan to add pictures, and only two yuan for text. After the review is successful, you only need to pay with WeChat, and you can see it on the screen. The song MV starts playing at 9:30 and will last until 10:30. These are some of my feelings about going to The Place today. I hope it helps you.
There is the largest sky screen, which plays a short video every once in a while. Also, it seems that you can pay to send text messages to refresh the sky screen, but I don't remember how it is charged.
I walked for a long time after getting off Metro Line 1 just to see the sky dome. It was indeed big and shocking, but the viewing time was a bit short.
A very beautiful and romantic place, suitable for couples to come, recommended!
It is so stunning to come to The Place at night, with a 250-meter-long skylight and a feast of sound and light.
CBD is really beautiful at night~~~
It is very beautiful, just like watching a meteor shower. It is said that Aunt Jinxi's husband once booked the entire sky dome here to propose to her. Such vanity would make your heart beat countless times no matter what.
Because I had read the guide before I left, and it mentioned The Place, and since it wasn't too far away, I came here.
It's probably near the Workers' Stadium. There's nothing special about it, just a very large LED screen, but it's full of advertisements.
After entering the middle, I found that there was actually a more distinctive UFO, which looked pretty good.
Since it was on the way, we went directly to Sanlitun Taikoo Li.
The Place and Kwok Fu are facing each other. The Place is more romantic because there is a proposal under the big screen~
The Place Beijing is located on the east side of Dongdaqiao Road, Yingbin National Highway, close to many top office buildings such as China World Trade Center and Kerry Center, as well as famous apartments such as World Trade International Apartments and New Town International, and is located at the gateway to the western part of Beijing CBD. I have always liked this place. I have been there several times by myself, sitting under the big screen and watching people coming and going. I went there at night on my birthday two years ago, and wanted to send myself a blessing on the big screen, but it was a little late and the big screen function was turned off. But this underwater scene is my favorite.
The project was completed and put into use in 2006. It is a high-end comprehensive fashion shopping place with unique fashion taste, leisure and entertainment, cultural and artistic atmosphere and Austrian and Chinese brand characteristics in Beijing CBD area. It is called "the place where dreams begin" by knowledgeable people. Worth a visit
It's super beautiful, but you have to calculate the time well. It should start around 6 o'clock in August. If you go too early, you will have to wait a long time. But there are many shopping malls around to visit.
A large shopping mall, said to be the third largest sky screen in Asia, which is bigger than the one in the Big Wild Goose Pagoda in Xi'an. The rest is a shopping paradise, a shopping paradise for young people.
It's still pretty spectacular, the screen is super long. I think you can even put a marriage proposal ad on it! ~!
There are many commercial areas around, but it's a pity that I didn't see the night view.
The most prosperous place in Beijing.
Everything is so expensive.
The Place is located at No. 9 Guanghua Road, Chaoyang District, Beijing. It is open from 10am to 10pm. Don't go there after 10pm. I arrived 10 minutes before 10pm and it closed after only 10 minutes. Fortunately, I still saw it. There are also shopping malls here, but it is not very big, so there are fewer shops and not many varieties! There are some small dessert shops, you can come and sit inside to drink some coffee and eat dessert, which is also nice!
It is said that construction began in 2003 and The Place began operation in 2006. Its most famous "sky screen" was the first artificial electronic screen in Asia and the third largest in the world at that time.
The content of the videos played is often updated. I personally like the content about the universe and the stars... It makes me feel like I have left the earth.