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Shujiang Brocade Institute was formerly the Chengdu Shu Brocade Factory with a history of more than 50 years. It is now the only venue in the country that retains a full set of Shu brocade hand-made craftsmanship, dedicated to the research of silk and brocade, and the protection and reproduction of ancient Shu brocade. There are also Shu brocade weaving workshops and Shu brocade museums inside, which is a good place to visit and buy Shu brocade.
Attraction Location: Chengdu, Sichuan Province, China (中国四川省成都市)
History: The museum was established to preserve and showcase the traditions of Shu Brocade (蜀锦) and Shu Embroidery (蜀绣), two of the most renowned textile arts in China with over 2000 years of history, originating in the Han Dynasty and flourishing during the Tang and Song dynasties.
Architecture: The museum features classical Sichuan-style architecture with elegant courtyards, exhibition halls, and workshop spaces, blending modern display techniques with traditional cultural aesthetics.
Cultural Value: Shu Brocade and Shu Embroidery are recognized as National Intangible Cultural Heritage. The museum not only displays exquisite historical and contemporary works but also functions as a research, preservation, and educational center for these crafts. Visitors can observe artisans working on traditional looms and embroidery frames.
Other Information: The museum often hosts cultural exchange activities, embroidery exhibitions, and educational workshops, making it an interactive cultural hub for both scholars and tourists.
Opening Hours: 09:00–17:00 (closed on Mondays, except public holidays)
Ticket Price: Adults: Free or approx. ¥20 (depending on special exhibitions)
Students/Children: Free or discounted entry
Special guided tours: Additional fee if requested
Best Photo Spots: The embroidery workshop area (蜀绣工作坊), the Shu brocade weaving looms (蜀锦织机), and the main exhibition hall with ancient brocade pieces.
Time Reference: Around 1.5–2 hours is sufficient for a full visit, longer if attending a workshop.
I came here on my way to Qingyang Palace. I was very surprised. The embroidery is really beautiful, especially the cloud shoulders on the clothes.
If you come to Sichuan and don't see pandas, Sichuan embroidery and Sichuan brocade, what should you see? Recommended, we came here after visiting the Provincial Museum. Huanhuaxi Park and the East Gate of Du Fu Thatched Cottage are both nearby, so you can visit them on the way. The rich can also buy some embroidery to take back. I like it and recommend it!
It's a free museum where you can watch live production. Although there are many replicas, it is still worth going as an important channel to understand Shu brocade culture.
Shu means silkworm in sunflower. The Luozu tribe was famous for sericulture during the Yellow Emperor period. The first dynasty of the ancient Shu Kingdom called itself Cancong. During the Three Kingdoms period, it left the beautiful name of Jinguan City. The thousands of threads are intertwined and the cultural heritage is flowing continuously for thousands of years.
It is a good place to learn about Shu embroidery and Shu brocade, with explanations given and demonstrations on how to use the loom.
Shu embroidery is one of the four famous embroidery, and Shu brocade is a kind of traditional skill that has been passed down for thousands of years. So how can you not visit the Shu Brocade Embroidery Museum when you come to Chengdu? The museum is divided into two parts: Shu Embroidery Museum and Shu Brocade Museum. It is open to the public free of charge and does not charge admission. This museum has only been open for a few years. It is an unpopular museum that even Chengdu people don’t know much about. Few tourists come back here, but it is a place where you will be surprised everywhere after coming here. The museum is relatively large and has two floors. You can take pictures. The Shu brocade and Shu embroidery works on display are magnificent. Many of them are for sale. The prices are marked and no bargaining is allowed. On the second floor of the Shu Embroidery Museum, there are embroiderers embroidering on the spot. You can watch and sign up to learn. The Shu Brocade Museum displays Shu Brocade looms, which are cultural relics. It takes several masters to operate at the same time. If you are lucky, you can see the masters operate. It is adjacent to Du Fu Thatched Cottage and Songxianqiao Antique Market. The transportation to the museum is not very convenient. After getting off the bus at Huanhuaxi Park, you have to walk almost one stop to get there. The road sign at the intersection is still relatively easy to find. In short, it is a place you will not regret after coming here.
It was pretty good. I passed by a splendid museum on the way and wandered around for a while.
You can stop by when you go to Du Fu Thatched Cottage. It is not far away. There are not only Shu brocade fabrics, but also clothes made of Shu brocade, three-inch golden lotus, etc. There is also a display area showing the tools used to make Shu brocade.
The museum is actually privately owned and its original site was the former Shujin Factory. There were almost no people there, except for a group of Malaysian women who arrived one after another.
It is really beautiful. The colors and patterns designed by people in the past looked so harmonious that it makes people sigh that the current design works are not so good.
Introducing Shu embroidery, the exhibits inside are all replicas, of course they are still very exquisite. You can take some Shu embroidery souvenirs away. It is very close to the Sichuan Provincial Museum and you can visit it together.