Pop-up store "Sameejek" from the series "Sameejek" in Seongsu 🍞✨

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🌟 Atmosphere inside the pop-up
As soon as you walk in, you will feel like you have really stepped into a series. 🍂 The exterior of the building is decorated like a retro bakery full of Korean charm in the 1960s. 🏡 Inside, there are various corners that replicate important scenes from the story, including a bakery and the office of “박두칠” (Park Doo-chil), so you can walk around and take pictures. 📸

🍞 Red bean bread from a famous shop
One of the highlights of the pop-up is the red bean bread from “이성당” (Lee Sung Dang) 🥖, one of the oldest bakeries in Korea that has been open since 1945. The taste is sweet and soft. The first bite will give you the aroma of the dough and the smooth red bean filling.

📍 Activity and souvenir zone
• 1st floor: 사일제과 Bakery, which sells bread and drinks 🥐☕
• 2nd floor: “박두칠” office simulation zone, with a photo corner and quiz activities about the series ✍️
• Special souvenirs such as cloth bags and postcards with series designs 🎁

Post by toafhun | Mar 4, 2025