Live Your Best Lives
The Jiangnan Folk Customs Museum showcases Wuzhen folk customs from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing traditions, and seasonal festivals. Stunning wax figures depict scenes from weddings and funerals, each imbued with a hope for a better life.
The Clothing Customs Hall showcases the clothing customs of the Jiangnan region, offering a glimpse into history through a fusion of Eastern and Western styles. The Festival Customs Hall vividly depicts the Jiangnan water town's customs through the diverse lifestyles of Wuzhen residents during the different solar terms of the year. The Wedding Customs Hall, centered around the wedding hall, showcases the lively wedding scene through characters such as the newlyweds, matchmakers, and parents, as well as objects like sedan chairs and dowries. The Birthday Customs Hall, themed around celebrating the elderly, showcases the Chinese tradition of respecting the elderly through auspicious scenes, calligraphy and paintings, and birthday items.
Attractions Location: No. 214, East Street, Tongxiang City, Jiaxing City, Zhejiang Province
Official phone number: Ticketing Inquiry
0573-88731088
Transportation:
Walking distance to the ancient town
Time reference: 1-3 hours
This itinerary focuses on immersing yourself in the traditional culture and architecture of WuZhen with a visit to the Jiangnan Folk Museum.
Accommodation/Food: Stay in Wuzhen guesthouses or boutique hotels. Recommended food: Wuzhen local dishes such as mutton soup, steamed river fish, and rice cakes.
Souvenirs: Traditional handicrafts, embroidered items, Jiangnan-style ceramics, local snacks.
Two days allow you to combine the Jiangnan Folk Museum with Wuzhen’s classic water town experience.
Accommodation/Food: Stay in Wuzhen town center or boutique riverside hotels. Recommended food: river shrimp, glutinous rice dumplings, Wuzhen-style noodles.
Souvenirs: Local handcrafts, embroidered fabrics, tea, pottery, traditional snacks.
Three days allow for deeper exploration of WuZhen and nearby towns with cultural highlights.
Accommodation/Food: Stay in Wuzhen or Nanxun boutique hotels. Recommended food: local river fish dishes, traditional dumplings, and seasonal vegetables.
Souvenirs: Jiangnan-style handicrafts, silk products, ceramics, embroidered goods, teas, and regional snacks.
Four days allow you to experience WuZhen fully and include cultural villages nearby.
Accommodation/Food: Boutique hotels in Wuzhen or Nanxun. Recommended dishes: local fish, Wuzhen-style rice cakes, bamboo shoots, tea snacks.
Souvenirs: Silk, ceramics, embroidered goods, local teas, Jiangnan-style handicrafts.
Five days allow a relaxed pace to explore museums, water towns, and traditional villages.
Accommodation/Food: Wuzhen boutique hotels or local inns. Recommended: steamed river fish, glutinous rice treats, regional teas.
Souvenirs: Handicrafts, embroidered fabrics, ceramics, teas, Jiangnan-style keepsakes.
Six days provide a comprehensive tour of WuZhen, surrounding ancient towns, and Jiangnan culture.
Accommodation/Food: Boutique hotels or local guesthouses in Wuzhen and Nanxun. Recommended: river fish dishes, rice dumplings, bamboo shoot dishes, local pastries.
Souvenirs: Local handicrafts, embroidered fabrics, tea, ceramics, snacks.
Seven days provide the most complete experience of WuZhen, Jiangnan culture, water towns, and artisan villages.
Accommodation/Food: Boutique hotels in Wuzhen, Nanxun, and Tongxiang. Recommended dishes: river fish, glutinous rice cakes, bamboo shoots, seasonal snacks.
Souvenirs: Silk, embroidered fabrics, ceramics, local teas, Jiangnan handicrafts, postcards.
Every brick and tile of the Wuzhen Jiangnan Folk Museum carries a rich cultural heritage. Strolling through it feels like traveling through time. Each exhibit captures a snapshot of life in Jiangnan, allowing one to deeply experience the warmth and charm of traditional folk customs. It is an excellent window into the folk customs of Jiangnan.
It's interesting to learn about some history and culture.
You need to buy a 110 yuan ticket to enter the East Gate. I bought a 25 yuan ticket to enter the East Gate in the evening of the previous day and could only pass by.
Fortunately, I passed by a scenic spot and got some explanation.
In the Wuzhen Dongzha Scenic Area, there are statues to experience the local customs and culture.
【120822】Old friend’s first travel experience
It feels a bit weird, I can't describe it.
With more people, it’s an environment you can experience, and the folk customs there are very strong, which is great.
An exhibition hall that reflects local folk customs, where you can learn about
The Folk Museum has some clothing exhibitions and the like. You mainly rely on the tour guide to introduce some folk customs of the time. The interesting stories and gossips are all told by the tour guide. There is no written introduction in the exhibition hall, so I can't understand what it means.
The Jiangnan Folk Customs Museum, formerly the former residence of the Jin family, a prominent family in Dongzha, showcases Wuzhen's folk customs from the late Qing Dynasty to the Republic of China, including birthday celebrations, marriage and childbearing traditions, and seasonal festivals, through wax figures, real objects, and photographs. The museum is divided into the Clothing Customs Hall, the Annual Customs Hall, the Festival Customs Hall, the Wedding Customs Hall, and the Birthday Customs Hall.
The Clothing and Customs Hall showcases the clothing customs of the Jiangnan region. From the wax figures' attire, you can discern their identities and occupations. The evolution of their clothing also provides a glimpse into the passage of history.
[Suisu Hall] This is a local ritual held on the fifth day of the first lunar month to welcome the God of Wealth. The central table is filled with offerings. The first table features fruit, including sugarcane, oranges, and apples, symbolizing a sweet and prosperous life. The second table features cakes and water chestnuts, representing satisfaction and prosperity. The third table features three animals: a pig's head, a rooster, and a carp. The most distinctive feature of the entire ceremony is the suspended fish in the center. After welcoming the God of Wealth, the locals release this fish, symbolizing abundance year after year.
[Festival Customs Hall] Through the different living customs of Wuzhen people during different solar terms of the year, such as New Year's greetings, walking on the bridge during the Lantern Festival, the incense market during the Qingming Festival, weighing people during the Beginning of Summer, eating rice dumplings during the Dragon Boat Festival, the Water Dragon Festival, drying insects during the Tianfu Festival, the Zhongyuan River Lantern Festival, appreciating the moon during the Mid-Autumn Festival, climbing mountains during the Double Ninth Festival, and worshiping ancestors during the Winter Solstice, it vividly displays a long scroll of the Jiangnan water town style.
【Wedding Customs Hall】 Centered on the wedding hall, it displays the lively wedding scene through characters such as the newlyweds, matchmakers, parents, as well as real objects such as sedan chairs and dowries.
The Longevity Hall is dedicated to celebrating the birthdays of the elderly. Through auspicious scenes and unique birthday items such as calligraphy and paintings, longevity banners, longevity peaches, and longevity noodles, the hall showcases the Chinese tradition of respecting the elderly. Traditionally, Chinese people celebrate birthdays on the ninth day of the ninth month, not the tenth. The sixtieth birthday is celebrated at the age of fifty-nine. The central table displays the usual celebration items, including three-foot-three-inch longevity noodles, symbolizing longevity, and Dingsheng cakes, a Wuzhen specialty. The main hall is dedicated to the three deities of fortune, wealth, and longevity. Hanging on either side are images of a hundred blessings, a hundred longevity paintings, and Magu offering longevity.
An exhibition hall that reflects local folk customs, where you can learn about
Some mannequins represent people's daily lives, which doesn't mean much.
The Folklore Museum is very helpful for us outsiders to understand local customs. It is worth visiting.
The wax figures are very nice and they really show the scenes of weddings in the past.
The folk customs of Baichuang Hall are simple
There are many ancient festive items and some youth hostels in it, where you can take photos
We went there late and didn't have time to try on traditional costumes.
The Dragon Boat Festival holiday in 2012 was here. It displays folk customs such as weddings and funerals.
It allowed me to understand the folk culture of Jiangnan and better understand the Wu Yue civilization.
The Jiangnan Folk Customs Museum showcases Wuzhen folk customs from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing traditions, and seasonal festivals. Stunning wax figures depict scenes from weddings and funerals, each imbued with a hope for a better life.
It mainly tells about the ancient system of folk weddings in Jiangnan, as well as various wedding etiquette
I have to say this, those who are in a relationship must go and see it, although the scenic spot experience may be a bit expensive, but it depends on yourself. When I went there, many couples were renting costumes and taking photos. I can only say that girls in red clothes and hair accessories are really beautiful, but I am a single dog, so I can only stare upstairs, hahaha~ Just kidding, actually I don’t quite remember if it is this place, anyway, there is a place to experience wedding customs, there are many things on display, and there are things to visit upstairs. I have to say in particular that the phoenix crown is really beautiful, and many of the exhibits upstairs are quite good. They are all used by my ancestors, especially many used by women in the past, most of them are very beautiful
The Jiangnan Folk Customs Museum is quite large and displays the daily life of ordinary people in Jiangsu and Zhejiang during the Republic of China period. The silk weaving, clothing fabrics, shoes, etc. are especially representative of the living standards of the people at that time.
It's just an ancient wedding custom, with a few dummies, but it doesn't mean much.
The Jiangnan Folk Customs Museum displays folk customs related to weddings and funerals in the late Qing Dynasty. It is divided into the Clothing Customs Hall, the Marriage Customs Hall, the Festival Customs Hall and the Birthday Customs Hall, which give us a glimpse into a microcosm of history.
I think using wax figures to represent local customs is a foolish idea. Using miniature models, carvings, or interesting short films would be better than using wax figures, which are stiff and even a bit scary.
The Folk Customs Museum is right next to the Baichuang Museum. The two museums are connected and are both located in Dongzha.
There are quite a lot of things in the Folk Museum, it is worth a visit.
I am a little scared of this place. I am a timid person. There are a lot of dummies. It is really scary.
A place where you can learn about folk culture and broaden your horizons.
It displays the folk customs of Wuzhen from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing customs.
This exhibition showcases Wuzhen folk customs from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing traditions, and seasonal festivals. Spectacular wax figures depict scenes from weddings and funerals, imbued with the hope of a better life. The exhibits explore Wuzhen's local customs and practices.
It's worth going in to see, they are all introductions to marriage
A museum about Jiangnan folk customs, which also portrays the Jiangnan water town.
This is mainly a place to learn about folk customs, especially marriage customs, haha.
Maybe it's to make it more vivid, there are wax figures in it, but I feel it's too cautious.
It displays the folk customs of Wuzhen from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing customs.
I took a quick look and the ticket was included.
As the name suggests, it is an introduction to local customs. It would be more interesting to follow a tour guide here.
There are all ancient wedding supplies inside. After seeing it, I really want to have an ancient wedding.
The Folk Museum is just okay. If you have enough time, you can go for a stroll. Personally, I think it is more interesting to just sit in the corridor and stare blankly.
In the Xizha Scenic Area, you can rent clothes to take photos. It’s quite interesting to see the photos taken by others!
It's pretty good. I feel that the settings of some scenic spots in Wuzhen are quite thoughtful.
This is all about local customs. I personally don’t like it very much, but I have to see it when I pass by.
The Jin family of Dongzha was once a wealthy family, and their residence today serves as a record of life in the Jiangnan region. It showcases Wuzhen folk customs from the late Qing Dynasty to the Republic of China, including birthday celebrations, marriage and childbirth, and seasonal festivals. Magnificent wax figures depict scenes from weddings and funerals, imbued with the hope for a better life.
There are wax figures of various customs and occupations, which are very lifelike
You can learn a lot of folk customs here.
Here, folk customs such as birthday celebrations, marriage and childbearing customs, and seasonal festivals in Wuzhen from the late Qing Dynasty to the Republic of China are displayed.
The exhibition showcases Wuzhen's folk customs from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing traditions, and seasonal festivals. Spectacular wax figures depict scenes from weddings and funerals, each imbued with a hope for a better life.
Here I saw the marriage customs of people in the past, and the matchmaker's performance was really vivid. I think the traditions of the past are more interesting.
The exhibition showcases Wuzhen folk customs from the late Qing Dynasty to the Republic of China, including birthday celebrations, marriage and childbearing, and seasonal festivals. Wax figures depict wedding and funeral dramas. The Clothing Customs Hall showcases the clothing customs of Jiangnan folk over a century ago through real objects, wax figures, and photographs. The Festival Customs Hall showcases the diverse customs of Wuzhen residents during different solar terms, such as Spring Festival greetings, the Lantern Festival bridge walk, the Qingming Festival incense market, the Beginning of Summer weighing people, the Dragon Boat Festival eating zongzi, the Water Dragon Festival, the Tianfu Festival insect drying, the Zhongyuan Festival river lantern festival, the Mid-Autumn Festival moon-viewing, the Double Ninth Festival climbing, and the Winter Solstice ancestor worship, showcasing the Jiangnan water town. The Wedding Customs Hall, centered on the wedding hall, depicts the lively wedding scene through characters such as the newlyweds, matchmakers, and parents, as well as objects such as sedan chairs and dowries. The Birthday Customs Hall focuses on celebrating the elderly's birthday, showcasing auspicious scenes in the hall and unique birthday items such as calligraphy and paintings, birthday banners, birthday peaches, and birthday noodles.
It is worth visiting, there are many cultural heritages, festivals, weddings, etc. passed down by our ancestors.
I really like these and hope you'll read more. Sometimes traveling is just about seeing things, and you might not think much of what you see. But there are also things that stay in your mind and become part of your experience.
The exhibition showcases Wuzhen's folk customs from the late Qing Dynasty to the Republic of China, including birthday celebrations, marriage and childbearing rituals, and seasonal festivals. The Festival Customs Hall showcases the diverse customs of Wuzhen residents during different solar terms, such as Spring Festival greetings, Lantern Festival bridge walks, Qingming Festival incense fairs, Beginning of Summer weighing people, Dragon Boat Festival rice dumplings, the Water Dragon Festival, insect drying during Tianfu Festival, Zhongyuan Festival river lanterns, Mid-Autumn Festival moon-viewing, Double Ninth Festival mountain climbing, and Winter Solstice ancestor worship, vividly showcasing the Jiangnan water town's charm. The Wedding Customs Hall, centered around the wedding hall, showcases the lively wedding scene through characters such as the newlyweds, matchmakers, and parents, as well as authentic objects like sedan chairs and dowries.
There are many statues and characters inside, and the arrangement is very elegant.
In the Xizha Scenic Area, some folk festival customs are introduced, which are connected with the Xiqing Hall.
The Jiangnan Folk Customs Museum is located in the East Gate of Wuzhen, adjacent to the Hundred Beds Museum. It uses wax figures to tell some of the folk customs of the past, especially the customs of getting married.
There is an experiential large sedan chair in the Folk Museum. It was my first time riding in a sedan chair in my life and it felt great.
The Jiangnan Folk Customs Museum showcases Wuzhen folk customs from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing traditions, and seasonal festivals. Stunning wax figures depict scenes from weddings and funerals, each imbued with a hope for a better life.
The Clothing Customs Hall showcases the clothing customs of the Jiangnan region, offering a glimpse into history through a fusion of Eastern and Western styles. The Festival Customs Hall vividly depicts the Jiangnan water town's customs through the diverse lifestyles of Wuzhen residents during the different solar terms of the year. The Wedding Customs Hall, centered around the wedding hall, showcases the lively wedding scene through characters such as the newlyweds, matchmakers, and parents, as well as objects like sedan chairs and dowries. The Birthday Customs Hall, themed around celebrating the elderly, showcases the Chinese tradition of respecting the elderly through auspicious scenes, calligraphy and paintings, and birthday items.
This requires the help of a tour guide. It would be boring if you were to go around on your own. However, it is still fun to listen to the tour guide's introduction.
The Jin family, located in Dongzha, was once a wealthy family here. Today, their residence has become a record of life in the south of the Yangtze River.
There is a Jiangnan Folk Customs Museum in Wuzhen, which displays the scenes of ancient people's weddings, wedding receptions, and bridal chambers, as well as various ancient costumes. The characters are all artificial.
It is sculpted and very realistic, and people's lives at that time were still very romantic.
There are many folk objects from the Jiangnan region during the Song Dynasty, which are just average.
It was an antique wedding scene, and I happened to catch a couple taking photos in folk costumes.
It's quite big, just some old things from the past.
The exhibition showcases Wuzhen's folk customs from the late Qing Dynasty to the Republic of China, including birthday ceremonies, marriage and childbearing traditions, and seasonal festivals. Spectacular wax figures depict scenes from weddings and funerals, each imbued with a hope for a better life.
It has a very Jiangnan style, and is quite entertaining, with wedding scenes as well, which is quite interesting.
It mainly introduces some folk customs of Jiangnan, which is quite interesting. However, there were too many people when I visited, so I didn't see it too carefully.
I visit Wuzhen every year for a relaxing break, and I've been there no fewer than five times. I've stayed at waterfront guesthouses twice, but the overall value wasn't great. The rest of the time, I've stayed at Zhaoming Shushe, a very affordable hotel that usually requires booking a month in advance. It's a quiet and elegant retreat nestled in the city. The Shusheng mutton stall in the alleyway is absolutely amazing—a must-try in autumn and winter. I've visited all of Wuzhen's attractions more than a dozen times, most recently with my 50D and 1740 lens. Feel free to ask me any questions.
Not bad! Not bad! Not bad! Not bad! Not bad! Not bad!
The folk customs and habits of Jiangnan are very familiar, but foreigners may feel new.
It's all included in the ticket price, so go in and take a look to gain more knowledge
It’s nice to understand the local customs and habits of the people in Jiangnan.
Not bad, not bad, not great
The Jiangnan Folk Customs Museum displays the folk customs of Wuzhen from the late Qing Dynasty to the Republic of China, such as birthday celebration rituals, marriage and childbearing customs, and seasonal festivals. The Clothing Customs Hall displays the folk clothing customs of Jiangnan, and you can get a glimpse of history in a microcosm of the fusion of Chinese and Western styles. The Festival Customs Hall vividly displays a long scroll of Jiangnan water town customs through the different living customs of Wuzhen people in different solar terms of the year. The Marriage Customs Hall is centered on the wedding hall, and displays the lively scenes of weddings through characters such as the newlyweds, matchmakers, parents, and real objects such as sedan chairs and dowries. The Birthday Customs Hall is themed on celebrating the birthdays of the elderly, and displays the Chinese tradition of respecting the elderly through the auspicious scenes of the hall, calligraphy and paintings, and birthday items.