Renhuai Maotai Town

Introducing Renhuai Maotai Town

Maotai Town has long been a renowned town in northern Guizhou and a mecca for Chinese liquor. Located on the banks of the Chishui River in Renhuai City, it is surrounded by mountains and boasts a rugged terrain. Anciently, the saying "Sichuan salt flows to Guizhou, and Qin merchants gather in Maotai" epitomizes its prosperity. The region's thriving liquor industry, and the locally produced Maotai liquor, boasts a long history. In 1915, Maotai liquor won a gold medal at the Panama-Pacific International Exposition, catapulting Maotai Town to global fame and establishing itself as a world-renowned liquor destination by the early 20th century. The National Liquor Culture City, located within the Maotai Distillery in Huairen City, occupies over 3,000 square meters and features seven exhibition halls spanning the Han, Tang, Song, Yuan, Ming, Qing, and modern periods. The city houses over 5,000 plaques, paintings, calligraphy, and cultural relics, systematically exploring the development of China's liquor industry throughout history and exploring the political, economic, cultural, and folk customs associated with liquor. It embodies the splendor and essence of China's 5,000-year-old liquor culture and reflects the evolution of Maotai liquor. The museum was awarded a Guinness World Record in Shanghai in 1999.

Climate and best time to travel

Subtropical humid temperate climate

Recommended number of days and locations for visiting

National Liquor Gate

The National Liquor Gate, the gateway to Maotai Town, is located at the east end of the Yanjin River Bridge. Built in the style of a classical Chinese city wall, it features two ornate columns on either side, a hall, two pavilions, and a four-tiered eaves. The gatehouse is open to the public for sightseeing. The entire structure is majestic and imposing, symbolizing the long history of Maotai, the national liquor, and its renowned elegance and refinement, both domestically and internationally.

The best bottle in the world

On the hill east of the National Liquor Gate stands the world's largest Maotai bottle, seven stories high. Inside the bottle is a spiral staircase for ascending and enjoying the panoramic views. This bottle is known as the "No. 1 Bottle in the World."

National Liquor Culture City

The National Liquor Culture City, built with an investment of nearly 100 million yuan by China Kweichow Moutai Distillery (Group) Co., Ltd., is located within the Moutai Distillery. It covers an area of ​​over 40 mu (approximately 166 acres). It features seven pavilions: those from the Han, Tang, Song, Yuan, Ming, Qing, and modern periods, each reflecting the architectural style of a different era. It embodies the splendor and essence of China's 5,000-year-old liquor culture and reflects the development of Moutai. The diverse buildings are arranged in a continuous pattern, forming a continuous city. The museums display calligraphy and paintings, sculptures, plaques, and artifacts depicting liquor rituals, customs, techniques, histories, writings, poems, and stories of important figures related to liquor, spanning generations. It is a high-quality, comprehensive showcase of Chinese liquor culture and the largest liquor culture museum, listed in the Shanghai World Guinness World Records.

On the riverside area of ​​Maotai Town, there are the Red Army Martyrs Cemetery and the Red Army River Crossing Monument.

Tickets

free

Attraction opening hours

All day

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Most Popular FAQs for Renhuai Maotai Town

What is the history and significance of this attraction/city?

Maotai Town is renowned for producing Maotai liquor, a traditional Chinese spirit with a history dating back over 2,000 years. It is considered the national liquor of China and has played a key role in Chinese culture and diplomacy, often being presented as a state gift. The town itself has become a cultural landmark, attracting visitors interested in both its rich history and the unique process of Maotai production.

Where is it located and how do I get there (metro, bus, taxi, walking)?

• Maotai Town is located in Renhuai, Zunyi, Guizhou Province, China.
• The town is accessible by taxi from Renhuai, which is approximately 30 km away. The nearest large city with a train station is Zunyi, from where you can take a bus or taxi to Maotai Town.
• There is no metro service to Maotai Town, so taking a bus or taxi is the most convenient option.

What are the opening hours and best times to visit?

• The Maotai Distillery and most attractions in Maotai Town are open daily from 9:00 AM to 5:00 PM.
• The best time to visit is during the spring (March to May) and autumn (September to November), when the weather is mild and perfect for outdoor activities and sightseeing.

What is the entrance fee/ticket price, and how to buy tickets (online/offline)?

The entrance fee for the Maotai Distillery and the Maotai Cultural Museum varies, typically ranging from ¥50 to ¥100 depending on the tour package. Tickets can be purchased at the entrance or online through the official Maotai website or other local ticket platforms.

Do I need to book tickets in advance, and how far in advance?

Booking tickets in advance is recommended, especially during peak travel seasons. Ideally, book 1–2 days ahead, or even earlier if visiting during holidays or special events.

How much time is needed to fully explore it?

A visit to Maotai Town typically takes around 3–4 hours if you plan to visit the distillery, museum, and sample some Maotai liquor. For a more leisurely visit, including a tour of the surrounding scenic areas, allocate a full day.

What are the must-see highlights or main areas inside?

• The Maotai Distillery, where visitors can see the traditional brewing process.
• The Maotai Cultural Museum, which offers insights into the history and cultural significance of Maotai liquor.
• The scenic views around Maotai Town, particularly along the riverside and surrounding mountains.
• Local dining spots where you can try Maotai-infused dishes.

Are guided tours or audio guides available (and in which languages)?

Guided tours are available at the Maotai Distillery and museum. Most tours are in Mandarin, but some guides may offer services in English upon request. It’s advisable to confirm in advance if you require an English-speaking guide.

What are the best viewpoints or photography spots?

• The Maotai Distillery itself offers great opportunities for photos, especially around the traditional brewing facilities.
• The riverside area in Maotai Town offers scenic views of the town and surrounding mountains.
• The Maotai Cultural Museum has some picturesque architectural elements, particularly the outdoor areas with views over the valley.

What is the recommended route or itinerary inside?

• Start your visit at the Maotai Distillery for a tour of the brewing process.
• Next, head to the Maotai Cultural Museum to learn about the history of Maotai liquor.
• Finish the day by walking around the scenic areas of Maotai Town, enjoying local food, and tasting Maotai liquor.

Are night visits, light shows, or special tours available?

Currently, there are no night visits or light shows in Maotai Town. However, some special tours may be available by booking in advance, such as exclusive tastings or private distillery tours.

Is it crowded, and when are the least crowded times/days to visit?

• Maotai Town can be crowded during weekends and public holidays, especially around the Chinese New Year and National Day holidays.
• The least crowded times to visit are on weekdays outside of the holiday seasons, particularly in the early mornings.

What facilities are available (toilets, food, water, rest areas, shops)?

• There are clean public toilets near the main attractions, including the distillery and museum.
• Food and water are available at local eateries, and some shops sell bottled water and snacks.
• Shops selling Maotai liquor and souvenirs are located around the town and near the distillery.

Is the attraction accessible for elderly, children, or disabled visitors?

The main attractions in Maotai Town, such as the distillery and museum, are generally accessible for elderly, children, and disabled visitors. However, some areas with uneven terrain may require extra care for mobility-impaired visitors.

Is cash needed or are cards/mobile payments accepted?

Mobile payments (WeChat Pay, Alipay) are widely accepted in Maotai Town. Credit cards are also accepted at most locations. It’s advisable to carry cash for smaller purchases or in more remote areas.

What restaurants or cafes are available inside or nearby?

• Local restaurants in Maotai Town serve traditional Guizhou cuisine, including spicy dishes and Maotai-infused specialties.
• There are also some cafes in and around the town offering snacks, coffee, and tea.

Are there vegetarian/vegan/halal food options?

Vegetarian options are available in local restaurants, but vegan and halal food may be more limited. It’s recommended to check with restaurants in advance for these dietary requirements.

What hotels or accommodations are close to the site?

• There are several local hotels and guesthouses in Maotai Town, ranging from budget accommodations to mid-range hotels.
• For more luxurious stays, visitors can opt for hotels in Zunyi City, which is about 30 km away from Maotai Town.

What other attractions or landmarks are nearby and easy to combine in a day trip?

• Zunyi City, with its historical landmarks, is easily accessible from Maotai Town. The Zunyi Meeting Site is an important historical attraction.
• The Miao ethnic villages in Guizhou offer rich cultural experiences and are located within a few hours' drive.

Are there souvenir shops and what are the typical souvenirs?

• Souvenir shops in Maotai Town sell Maotai liquor, local crafts, and memorabilia related to the town’s history and culture.
• Common souvenirs include Maotai-themed items, such as glasses, bottles, and decorative pieces, as well as local textiles and handicrafts.

What are the best transportation options to continue the trip after visiting?

• Taxis or private cars are the most convenient transportation options for continuing the trip to nearby attractions or returning to Zunyi City.
• Public buses are available but may require multiple transfers and longer travel times.