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Take a leisurely walk or bike ride along the scenic Brown Avenue, enjoy the beautiful landscapes of rice fields and mountains, and take photos of the iconic tree-lined pathway. Visit the local markets for fresh produce and souvenirs, and stop at the small cafes for a relaxing break.
Brown Road is a rural highway in Chishang Township, Taitung County. The straight road, devoid of a single utility pole, bisects the fields on either side, earning it the nickname "Green Paradise Road." With its breathtaking views and beautiful scenery, the highway gained widespread popularity thanks to Takeshi Kaneshiro's appearance in a Brown Coffee commercial, making it a must-see for tourists visiting Taitung.
Not only does this area offer great photo opportunities, but it also allows you to escape the hustle and bustle of the city. Renting a bicycle is a relaxing experience. The rice fields in Chishang reach their peak in late April and October, making these times the best time to admire the golden rice. However, it's important to be mindful not to disrupt the growing crops while taking photos.
Subtropical monsoon climate;
Golden rice ears can be seen at the end of April and the end of October, and the rice fields are also green in summer.
It is recommended to play for about 1 hour
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Brown Avenue, located in the Chihshang Township of Taitung, Taiwan, is famous for its picturesque views of rice paddies and scenic landscape. The area was historically used for agriculture, and its natural beauty has made it a popular destination for nature lovers and photographers.
Brown Avenue is located in the Chihshang Township of Taitung, about a 40-minute drive from Taitung City. You can take a bus or taxi from the city center, or rent a bike to explore the area at your own pace. Public transportation options are limited, so renting a car is also a good choice for flexibility.
There are no specific opening hours as Brown Avenue is an open-air destination. The best time to visit is during the early morning or late afternoon to avoid the midday heat and enjoy the soft lighting for photography. The area is beautiful year-round, with the rice fields being especially scenic during the harvest season in late summer to early autumn.
There is no entrance fee to visit Brown Avenue. It’s a public space that you can freely access. Some local attractions or bike rentals in the area may charge a fee, but the avenue itself is free to explore.
No, there is no need to book tickets in advance for general visits. However, if you plan on participating in specific activities like guided tours or renting a bike, it’s a good idea to check availability and book in advance, especially during peak tourist seasons.
You can explore Brown Avenue in about 1 to 2 hours, depending on how much time you spend taking photos or stopping at local shops. If you plan to rent a bike and explore the surrounding areas, it may take an additional hour or two.
The tree-lined path that runs through the rice paddies is the main highlight of Brown Avenue, offering stunning views of the countryside. The surrounding fields, local markets, and nearby hiking trails are also worth exploring. The iconic "Brown Avenue" sign is a popular photo spot.
Guided tours may be available for those interested in learning more about the local farming culture and history of the area. Most tours are conducted in Mandarin, but some may offer English-speaking guides depending on demand.
The best photography spots are along the main avenue where the trees form a canopy over the road. The rice fields in the background, especially during sunset or sunrise, provide a perfect shot. The iconic "Brown Avenue" sign and the small bridges over irrigation canals are also great photo opportunities.
Start your visit at the entrance of Brown Avenue, walk or bike along the tree-lined path, and take your time to enjoy the views. Stop at the small shops for souvenirs, and explore the nearby rice fields and local markets. If you have more time, take a short hike in the surrounding area.
Night visits are not typically popular at Brown Avenue, as it is a nature-focused attraction. There are no light shows, but the area is beautifully peaceful in the evenings, offering a serene atmosphere for those seeking a quiet retreat.
The area can get crowded during weekends and holidays, especially in the harvest season. To avoid crowds, visit on weekdays, early in the morning or later in the afternoon.
Basic facilities such as toilets are available at designated spots along the avenue. There are also small local shops selling food, drinks, and souvenirs. Rest areas with benches are scattered along the avenue for visitors to relax.
The avenue itself is accessible for most visitors, including elderly people and children, as it’s a flat, paved path. However, some of the surrounding areas, such as the rice fields or small hiking trails, may not be as suitable for those with mobility issues.
Cash is widely accepted at local shops and markets. Some places may accept mobile payments, but it’s advisable to carry cash for smaller purchases, especially in rural areas.
There are several small local cafes and restaurants along Brown Avenue offering traditional Taiwanese dishes and snacks. The nearby Chihshang Township is known for its rice, so don’t miss trying local rice-based dishes.
Vegetarian options are available at some of the local eateries, especially those that serve traditional Taiwanese food. Vegan and halal food may be more limited, but some vegetarian-friendly restaurants can cater to these dietary preferences.
There are several guesthouses and hotels in the nearby Chihshang Township, as well as homestays in the countryside. If you prefer a more luxurious stay, you can find hotels in Taitung City, which is about 40 minutes away by car.
Nearby attractions include the Chihshang Rice Cultural Park, the Zhiben Hot Springs, and the Taitung Forest Park. You can also visit the famous Sanxiantai or head to the East Rift Valley for a scenic drive.
Yes, there are souvenir shops along Brown Avenue selling local rice products, handmade crafts, and traditional Taiwanese items. Rice-themed souvenirs, such as rice cakes and rice wine, are popular choices.
After visiting Brown Avenue, you can continue your trip by car, taxi, or bus to nearby attractions such as Taitung or the East Rift Valley. Renting a car is a convenient option for further exploring the area, as public transport is limited in rural areas.
