Happiness in GUM MOSCOW

☕ Happiness chocolate & cafe has arrived in Moscow from St. Petersburg

Sometimes happiness isn’t an event.
It’s a scent
Soft, warm, with notes of freshly ground coffee and cinnamon.

Today, it has settled in the heart of Moscow — inside GUM, on Red Square
Welcome, “Schastye” (Happiness) from St. Petersburg

Not just a café.
But a haven of warmth, where every chair invites you to slow down.
Where a cup isn’t function — it’s ritual.
Where a poppy seed bun tastes like childhood, freshly baked again.

I walked in — and instantly felt it:
here, no one rushes.
Here, no one checks their phone every 10 seconds
Here, people simply drink coffee… and become a little happier.

An open bar counter, light wooden tables, delicate porcelain with soft patterns — everything here whispers:
“Stop. Breathe. You’ve already arrived where you longed to be.”

“Schastye” came from St. Petersburg — the city of white nights and quiet comforts.
And now, you can find it between shopping and a stroll across Red Square.

📍 “Schastye" at GUM 1st floor, central entrance
☕ Best time: morning or the hour before sunset, when light pours like honey

Be happy. Just because.
Like right here.

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💫 P.S. The smallest things often carry the greatest joy.
A cup. A pause. A moment that feels like home.