Myeongdong? Seongsu-dong? Gangnam? Stop going to your usual haunts and come here, to Buam-dong.

Buam-dong, located in Seoul's Jongno District, is a quiet neighborhood close to Gyeongbokgung Palace and Insa-dong.

With its hills and alleyways, this area boasts a completely different atmosphere from the high-rise buildings of Myeongdong, Seongsu-dong, and Gangnam.

The low-rise buildings and Inwangsan Mountain create a beautiful landscape, and the lack of crowds makes for a quiet stroll.

Each alley exudes a nostalgic atmosphere,

and charming cafes and small art galleries are hidden throughout.

A must-see is the Whanki Museum.

This space exhibits the works of Kim Whanki, a renowned Korean abstract painter.

The building itself harmonizes with nature,
creating an artistic atmosphere.

Appreciating the massive abstract paintings in this quiet space
will leave you feeling a sense of peace, as if you've escaped everyday life.

🗺️ Location: Buam-dong, Jongno-gu, Seoul (5-minute drive from Gyeongbokgung Station)
🎨 Recommended Spots: Whanki Art Museum, Yun Dong-ju Literature Museum
🍳 Recommended Restaurants: Gyeopsa (Chicken), Jaha Sonmandu, Sosohanpunggyeong (Fusion Korean Cuisine), etc.

📸 Tip
• Visit on a weekday morning to enjoy the artworks in peace.
• Take great photos with the Whanki Art Museum courtyard and Inwangsan Mountain in the background.
• Every alleyway is a photo spot! The hills, alleys, and old houses blend together to create a harmonious Korean experience.

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#TravelGuide

📌Tired of Myeongdong and Gangnam? 😩Discover Seoul’s Hidden Gem — Buam-dong

If you’re looking for a quieter, more artistic side of Seoul,
head to Buam-dong, tucked away near Gyeongbokgung Palace and Insadong.
Unlike the skyscrapers of Gangnam or the trendy crowds of Seongsu,
Buam-dong offers a calm, timeless beauty —
low buildings, winding alleys, and the peaceful backdrop of Inwangsan Mountain.

Stroll through the neighborhood and you’ll find charming old restaurants,
cozy cafes, and hidden art galleries.
One must-visit spot is the Whanki Museum,
dedicated to the works of Kim Whanki, one of Korea’s most beloved modern artists.
It perfectly captures the serene and poetic spirit of Buam-dong.

📍 Buam-dong, Jongno-gu, Seoul
☕️ Best for: quiet walks, cozy cafes, art lovers
🕰 Suggested Route: Morning cafe → Whanki Museum → Inwangsan walk

Hashtags:
#Buamdong #WhankiMuseum #SeoulTravel #HiddenGemSeoul #KoreaTrip #SeoulArtScene #CalmSeoul #OffTheBeatenPath #SeoulCafeTour #BuamdongVibes