Yokohama Motomachi Name Brands x Winter Shopping Street

Yokohama Motomachi: Name Brands x Winter Shopping Street

Yokohama Motomachi Shopping Street is a photogenic space where historic brands and gorgeous winter decorations coexist. With a lineup of renowned brands like Familia, Star Jewelry, Kitamura, FUKUZO, and Brooks Brothers, it's a sophisticated street perfect for both shopping and taking photos.

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Current Features and Attractive Points of Each Brand Shop

Familia Yokohama Motomachi Store Archive
• A long-established brand of baby and kids' goods. Reopened in 2017. The store was designed as an interactive shop, offering both childcare products and educational opportunities.
• A golf shop now occupies the same location, but Familia itself continues to operate in department stores and other locations.

Star Jewelry Motomachi Main Store/Cafe
• Founded in 1946, this iconic Motomachi brand. The luxurious layout includes a light-filled first floor displaying jewelry, a museum in the basement, and a cafe next door.
• Pets are welcome at the cafe, where you can enjoy bonbons and lunch.

Kitamura Motomachi Main Store / K2
• Founded in 1882 (Meiji 15), this bag brand is the birthplace of Hamatora. The main store is located in Motomachi 4-chome, and K2 has locations in 1-chome and 2-chome. This long-established store offers bags, accessories, and shoes.

FUKUZO
• Often referred to as one of Motomachi's three major brands.

Brooks Brothers
・A highly popular example of Hamatora.

Uchiki Bread, Pompadour
• A popular bakery still in business. A memorable name for locals. The bag design, modeled after Mucha, makes a strong impact.
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Motomachi Street Christmas Decoration Archive
• Santa climbing onto the roof of the Star Jewelry flagship store is known as an annual winter tradition.
• The Motomachi Illumination Lighting Ceremony is held annually in mid-November, romantically illuminating the arch and the entire streetscape.
• There are also photogenic and worthwhile events, such as a classic car gathering and an Irish festival.

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Photography Tips
1. Frame the brand and winter decorations together
• Example: Looking up at the Star Jewelry flagship store building from below, emphasizing the contrast with the Santa and illuminations on the roof.
2. Use the light of the arch and shopping street as a guide
• Use the arch and illuminations of the shopping street as a guide to depth (light extending into the distance).
3. Create a narrative with silhouettes and Santa decorations
• Including passersby in the subject allows you to capture "a moment of time and people."
4. Make the most of natural light!
• We recommend combining Star Jewelry's glass and mirrors with Kitamura's classic exterior in natural daylight.

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