Explore the extensive collection of historical artifacts and cultural exhibits showcasing Zhejiang’s rich history. Key highlights include ancient ceramics, calligraphy, paintings, and a variety of regional folk art. Don’t miss the museum’s interactive exhibits on traditional Chinese culture and the stunning displays of local silk and textiles.

Zhejiang Provincial Museum, located in Xihu District, Hangzhou City, Zhejiang Province, was founded in 1929 and was originally named " Zhejiang Provincial West Lake Museum " . The museum houses more than 100,000 cultural relics and specimens, with rich categories and complete chronological sequence.
Among them, Hemudu cultural relics, Liangzhu cultural jades, Yue cultural relics, Yue kiln and Longquan kiln celadons, Five Dynasties and Song Dynasty Buddhist relics, Han Dynasty Kuaiji mirrors, Song Dynasty Huzhou mirrors, Southern Song Dynasty gold and silver coins, calligraphy and paintings from various dynasties, stone and inscriptions rubbings, lacquerware from various dynasties, etc. are all precious historical relics with great regional characteristics and academic value.
Zhejiang Provincial Museum has cultural and historical shops in Wenlan Pavilion of Gushan District, Zhejiang West Lake Art Museum and Wulin District. The Wulin District has the most diverse products, including cultural and historical books, antique calligraphy and paintings, antique porcelain, antique jade, modern art, souvenirs, etc. The leisure area on the third floor of the Wulin District also provides visitors with tea, snacks and other services.
Suitable for all seasons
At present, Zhejiang Provincial Museum has two basic exhibitions, namely " The Long Song of Yue Land - Exhibition of Zhejiang History and Culture " and " The Tide of Qianjiang River - Exhibition of Modern Revolutionary History of Zhejiang " , as well as special exhibitions such as " Piece of Jade from Kunshan - Exhibition of Ancient Chinese Ceramics " , " The Greatest Painting - Exhibition of Huang Binhong's Art " , " Re-evaluating Splendor and Beauty - Exhibition of Lacquerware Art from the Song, Yuan, Ming and Qing Dynasties " , " Extraordinary Voice - Chinese Guqin in the World Intangible Cultural Heritage " , " Brilliant Design - Zhejiang Folk Plastic Arts " , " Ten Miles of Red Makeup - Red Makeup Furniture in Ningshao Wedding Customs " , and " Wenlan's Legacy - Wenlan Pavilion and the Complete Library in Four Treasures " .
Recommended play time: 1-2 hours
free
9:00-17:00 , last admission at 16:30
Closed every Monday, except statutory holidays
The Zhejiang Provincial Museum, established in 1929, is one of China’s oldest museums. It is dedicated to preserving and displaying the cultural heritage of Zhejiang Province, which has a long history and is known for its influential role in Chinese culture, including silk production, ceramics, and classical art.
The museum is located in the heart of Hangzhou, Zhejiang, at 25 Gushan Road, close to the West Lake area. You can take the metro to Longxiangqiao Station (Line 1), from where it’s a short walk to the museum. Buses and taxis also serve the area, with stops near the museum’s entrance.
The museum is open daily from 9:00 AM to 5:00 PM, with last entry at 4:30 PM. The best time to visit is during weekdays in the morning when it’s less crowded, especially outside peak tourist seasons (spring and autumn).
Admission to the Zhejiang Provincial Museum is free, though special exhibitions may require a ticket. Tickets can be obtained at the museum's entrance, and some special events might allow for online reservations.
Generally, tickets are not required for regular exhibitions but can be useful for special exhibitions. Booking is recommended at least a few days in advance for popular events or exhibitions, especially during peak seasons.
You will need approximately 2 to 3 hours to explore the museum thoroughly. If you're interested in reading all the exhibit descriptions and engaging with interactive displays, plan for 3 to 4 hours.
Must-see exhibits include the ancient ceramics collection, classical Chinese paintings, silk and textile displays, and Zhejiang's traditional calligraphy works. The cultural heritage section, which showcases local folk art, is also a highlight.
Guided tours are available in Chinese, and audio guides in multiple languages, including English, are offered. It's advisable to check availability at the museum’s entrance or reserve in advance for group tours.
The museum's architecture and its scenic location near West Lake offer several great photography opportunities. The exhibits featuring ancient Chinese silk and ceramics also make for fantastic photo moments.
Start with the museum’s main entrance, and explore the permanent collections first, such as the ceramics and calligraphy displays. Afterward, visit the silk exhibition and the regional folk art area. Finally, check out the special exhibitions (if available) before leaving.
The museum does not offer night visits or light shows. Special tours and events may be held periodically, especially during cultural festivals, so it’s worth checking the museum’s calendar for any special evening programs.
The museum tends to be less crowded on weekdays, especially in the morning. Avoid weekends and public holidays, as these times attract more local and international visitors.
The museum has rest areas, clean toilets, and a small shop offering souvenirs and snacks. There is also a cafe serving drinks and light refreshments for visitors looking to relax after touring the museum.
The museum is wheelchair accessible, with ramps and elevators available for disabled visitors. It is also family-friendly, with some interactive exhibits designed for children.
Both cash and mobile payments (such as Alipay and WeChat Pay) are accepted. Credit cards are also commonly accepted at the museum’s shop and cafe.
There are several cafes inside and nearby the museum, including a café within the museum offering drinks and light meals. Outside the museum, there are restaurants along West Lake serving local Hangzhou cuisine.
Vegetarian options are readily available, particularly in local restaurants around West Lake. Halal food options are less common, but some Chinese restaurants may offer dishes that cater to dietary preferences.
There are numerous hotels and guesthouses near the Zhejiang Provincial Museum, especially around the West Lake area. Popular options include luxury hotels like the Four Seasons Hotel Hangzhou and the nearby Hangzhou Tower Hotel for more budget-friendly options.
Nearby attractions include the famous West Lake, which is a UNESCO World Heritage Site, as well as Lingyin Temple, one of the largest and oldest Buddhist temples in China. The Broken Bridge and Leifeng Pagoda are also close by.
The museum’s gift shop sells a range of traditional Chinese art, calligraphy scrolls, silk products, and ceramics, which are popular souvenirs. You can also find postcards, books, and other cultural items.
After visiting the museum, taxis, public buses, or the metro are convenient ways to continue your journey. West Lake is nearby, and it’s easy to walk there. For further exploration of Hangzhou, the metro is an efficient mode of transport.