The New Year Painting Village in Deyang is renowned for its vibrant folk art, especially traditional Chinese New Year paintings. Visitors can watch local artisans at work, purchase beautiful paintings, and learn about the cultural significance of this tradition. It's also a great place to try your hand at painting with the guidance of the masters.

New Year Picture Village, located in Shejiantai Village, Xiaode Town, Mianzhu City, Sichuan Province, between the De'a Highway and the Chengqing Highway, is a comprehensive workshop specializing in the processing, production, and distribution of Mianzhu New Year picture products. Among the village 's 1,018 households, nearly 100 are dedicated to the production of New Year pictures. In recent years, the popularity of Mianzhu and its New Year pictures has steadily increased.
Relying on the rich agricultural resources of Nianhua Village, the agricultural products development of Nianhua Village has developed folk foods such as " Songhua Preserved Eggs " , " Maoer Maoer Fish " , " Spicy Sauce " , " Dried Tofu " , " Special Pickles ", " Mountain Bacon " , and " Slurry Bacon " under the brand of "Nianhua Village " .
Suitable for all seasons
Recommended play time: 1-3 hours
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All day
The New Year Painting Village has been a cultural hub for the production of traditional New Year paintings for many years. These paintings, which symbolize prosperity, happiness, and good luck, are an essential part of Chinese New Year celebrations. The village plays a key role in preserving and promoting this artistic heritage.
The New Year Painting Village is located in Deyang, Sichuan, about 50 kilometers northeast of Chengdu. It can be easily reached by bus, taxi, or private car from Chengdu. Public transportation is available, and taxis are a convenient option for direct access.
The village is typically open from 9:00 AM to 5:00 PM. The best time to visit is during the spring festival season (January to February), when the atmosphere is most vibrant and the paintings are especially colorful. However, it can be enjoyed year-round for its cultural significance.
The entrance fee is around 20-30 RMB. Tickets can be purchased at the entrance or via local online tourism platforms. It's recommended to check availability online if visiting during peak seasons.
Booking tickets in advance is generally not required except during peak tourist seasons like Chinese New Year. For holidays, booking 1-2 days in advance is advised.
Exploring the New Year Painting Village can take between 1 to 2 hours, depending on how much time you spend engaging with the artists and exploring the exhibitions.
Highlights include the interactive workshops where you can observe and learn the art of New Year painting. The village also has a gallery showcasing the best works, as well as areas dedicated to traditional Chinese cultural artifacts related to the New Year.
Guided tours are available in Mandarin. English-speaking guides may be available on request, though it's best to confirm ahead of time if you require one. Audio guides are also available in Mandarin, and some basic English translation may be provided for exhibitions.
The best spots for photography are in the workshops, where artisans work on large, colorful paintings. The vibrant colors of the artwork and the village's traditional architecture make for stunning photos, especially around the New Year period.
Start with the main exhibition hall to get an overview of the art form. Then, visit the workshops to see the artisans at work. Don’t miss the interactive painting session where you can try your hand at creating your own New Year painting.
Night visits and light shows are generally not available, but during the Chinese New Year period, special cultural performances and events may be held. It's best to check the schedule during the holiday season.
The village can get crowded during the Chinese New Year period. For a quieter experience, it’s best to visit during weekdays outside of major holiday seasons, such as in early spring or autumn.
There are public toilets, food stalls, and rest areas available within the village. Shops selling local crafts and New Year paintings can be found, where visitors can purchase souvenirs.
The village is generally accessible for elderly and children. However, some of the workshops and galleries may have limited accessibility for visitors with disabilities, especially in outdoor areas. It’s advisable to check with the venue beforehand for specific needs.
Both cash and mobile payments (like Alipay and WeChat Pay) are accepted at most places in the village. Credit cards may be accepted in larger shops but not always in smaller ones.
There are several local restaurants offering Sichuan cuisine, including spicy hotpot and noodle dishes. Cafes and snack stalls can be found within and near the village.
Vegetarian and vegan options are available, particularly in local restaurants serving tofu and vegetable-based dishes. Halal food options may be available at select restaurants catering to Muslim visitors in the area.
There are budget and mid-range hotels in Deyang city center, about 15-20 minutes away from the village by taxi. For more upscale options, visitors can stay in Chengdu and make a day trip to Deyang.
Nearby attractions include the Sichuan Opera and Baoguang Temple. Visitors can also take a trip to Mount Wawu or explore the Deyang Museum.
Yes, there are souvenir shops that sell traditional New Year paintings, local handicrafts, and cultural artifacts. Some shops also sell paper-cut art and embroidered textiles.
After visiting the village, taxis and buses are available for further travel. For those heading back to Chengdu, the train station or a private car can provide a quick connection to the city.