Zhejiang Merchants Museum

Introducing Zhejiang Merchants Museum

The Zhejiang Merchants Museum, located on Jiaogong Road in Hangzhou's Xihu District, on the West Campus of Zhejiang Gongshang University, chronicles the entrepreneurial thinking, experiences, and future prospects of Zhejiang merchants from ancient times to the present day. It showcases the countless success stories of Zhejiang merchants, one of China's most representative groups today.

The museum features a bronze sculpture of the " Zhejiang Merchants Global Link Zero Kilometer Starting Point, " a comic strip wall featuring renowned Zhejiang merchants, and a national map of Zhejiang merchants, along with a collection of over 1,000 artifacts . Fourteen sections are organized, including Millennium Business Veins, Hardships and Ragged Roads, Early Spring on Qiantang River, Breaking the Ice and Setting Sail, Shining Stars, Chasing the Shenzhou Ship, Sailing Across the Seas, Heroic Figures, Intellectual Elites, Heroic Women, Entrepreneurial Families, Social Responsibility, Public Environment, and Towards the Future.

Climate and best time to travel

Suitable for all seasons

Recommended number of days and locations for visiting

Recommended playing time: about 1 hour

Tickets

free

Attraction opening hours

9:00-17:00, closed on Mondays

---

Most Popular FAQs for Zhejiang Merchants Museum

What is the history and significance of this attraction/city?

The Zhejiang Merchants Museum showcases the legacy of Zhejiang’s prominent merchants who have significantly contributed to the region’s economic and cultural development. The museum highlights the entrepreneurial spirit and trade practices that have shaped Zhejiang into a prosperous economic hub. It also delves into the impact of Zhejiang merchants on the broader Chinese economy, both historically and in modern times.

Where is it located and how do I get there (metro, bus, taxi, walking)?

The museum is located in Hangzhou, Zhejiang Province. It is easily accessible by metro, with the nearest station being "Dajiangdong Road" on Line 1. From the station, it's a short walk to the museum. Alternatively, taxis and buses are also convenient options for reaching the museum from other parts of the city.

What are the opening hours and best times to visit?

The museum is open daily from 9:00 AM to 5:00 PM. To avoid the crowds, it's recommended to visit in the early morning or during weekdays. Weekends and holidays can be busier, especially with families and school groups.

What is the entrance fee/ticket price, and how to buy tickets (online/offline)?

The entrance fee is around 30-50 RMB. Tickets can be purchased directly at the museum entrance, or online via local Chinese ticketing platforms. It's recommended to buy tickets in advance during peak tourist seasons or weekends.

Do I need to book tickets in advance, and how far in advance?

Booking tickets in advance is recommended, especially during busy periods like weekends, holidays, or festivals. Tickets can typically be booked a few days in advance, and booking online ensures a quicker entry without long queues.

How much time is needed to fully explore it?

It generally takes about 1 to 2 hours to fully explore the museum, depending on how deeply you engage with the exhibits. Visitors interested in learning about the history of commerce and the artifacts may wish to spend more time in the museum.

What are the must-see highlights or main areas inside?

The main highlights include the exhibits on ancient Zhejiang merchants, the role of Zhejiang in global trade, and interactive displays where visitors can learn about traditional trade methods and crafts. The museum’s collection of old commercial tools and artifacts is also a must-see.

Are guided tours or audio guides available (and in which languages)?

Guided tours are available in Mandarin, and English-speaking guides may be available upon request. Audio guides in multiple languages, including English, are also provided to enhance the visitor experience.

What are the best viewpoints or photography spots?

The best photography spots include the main hall showcasing historical Zhejiang merchant artifacts, the section dedicated to ancient trade routes, and the interactive display areas where you can capture the unique crafts and exhibits. Be sure to take photos of the beautiful architecture of the museum as well.

What is the recommended route or itinerary inside?

Start by visiting the historical sections that detail the rise of Zhejiang merchants and their contributions to commerce. Then explore the interactive areas, where you can engage in hands-on activities like crafting. Finally, check out the artifacts and special exhibits showcasing Zhejiang’s merchant tools and legacy.

Are night visits, light shows, or special tours available?

The museum does not offer night visits or light shows. However, there may be special tours available for groups or school visits, which could be arranged in advance by contacting the museum. These tours often focus on the history of Zhejiang's economic growth.

Is it crowded, and when are the least crowded times/days to visit?

The museum can get crowded on weekends and public holidays. To avoid crowds, it is best to visit during weekdays, particularly in the morning or late afternoon hours. The museum is quieter during non-peak tourist seasons like the winter months.

What facilities are available (toilets, food, water, rest areas, shops)?

The museum is equipped with public toilets, a small café offering snacks and beverages, and rest areas. There is also a gift shop where you can purchase books, traditional crafts, and souvenirs related to the museum’s exhibits.

Is the attraction accessible for elderly, children, or disabled visitors?

The museum is wheelchair accessible, and there are no significant barriers for elderly or disabled visitors. It is also child-friendly, with interactive displays designed to engage younger visitors and educate them about the region’s commerce.

Is cash needed or are cards/mobile payments accepted?

Mobile payments like WeChat Pay and Alipay, as well as credit cards, are widely accepted at the museum. Cash is also accepted, but mobile payments are encouraged for convenience.

What restaurants or cafes are available inside or nearby?

The museum has a small café for light snacks and drinks. Nearby, you’ll find several local Zhejiang restaurants offering traditional dishes like Hangzhou-style dumplings, tea-infused dishes, and river fish. The West Lake area, a short distance from the museum, has a wide variety of dining options.

Are there vegetarian/vegan/halal food options?

Vegetarian options are widely available in local Zhejiang restaurants. Vegan and halal food options may be more limited, but there are several restaurants around Hangzhou that cater to these dietary needs, especially near the West Lake area.

What hotels or accommodations are close to the site?

There are many hotels near the Zhejiang Merchants Museum, ranging from budget to mid-range options. You can find accommodations in the West Lake area, which is a short taxi ride away, or in central Hangzhou, where many hotels offer easy access to the museum and other attractions.

What other attractions or landmarks are nearby and easy to combine in a day trip?

Nearby attractions include West Lake, the Lingyin Temple, and the China National Silk Museum. All of these are easily reachable from the museum and can be combined in a full day of sightseeing in Hangzhou.

Are there souvenir shops and what are the typical souvenirs?

The museum has a souvenir shop offering Go-related items, books, and Zhejiang-themed crafts. In addition, you can purchase local Zhejiang souvenirs such as tea sets, silk products, and Hangzhou’s famous Longjing tea.

What are the best transportation options to continue the trip after visiting?

Public transportation, including buses and the metro, are the best options for continuing your trip. Taxis are also widely available, and the West Lake area is a short distance away for those interested in exploring further. Renting a bike is another convenient way to explore Hangzhou’s scenic spots.