The Place

What are the most recommended things to do in The Place?

  • Explore the massive LED sky screen, one of the largest in the world, which creates stunning visual effects.
  • Shop in the various high-end and fashion stores within the complex, offering a wide variety of goods.
  • Enjoy a meal or coffee in one of the trendy restaurants or cafes located within the mall.
  • Take time to observe the architectural design of the building, which blends modernism with traditional elements.

Introducing The Place

The Place is located on the east side of Dongdaqiao Road, Yingbin National Highway, in Beijing's Chaoyang District. It's close to numerous top-tier office buildings, including China World Trade Center and Kerry Center, as well as luxury apartments like the World Trade International Apartments and New Town International. It boasts an elegant and luxurious stepped plaza and semi-enclosed pedestrian street. The mall features a variety of themed restaurants, home furnishings, spas, a food court, and flagship brand stores. It's a perfect place for shopping and relaxation, a favorite for office workers during their downtime.


The most famous feature here is the world's third-largest LED sky dome, designed by Hollywood stage master Jeremy Railton. It's the first in Asia and the third largest electronic fantasy dome in the world. At 250 meters long and 30 meters wide, it cost 250 million yuan to build. This dome brings a dreamy and stylish sound and light combination to the entire commercial street, becoming a world-class spectacle that draws crowds.

Climate and best time to travel

North temperate semi-humid continental monsoon climate;

Suitable for all seasons

Recommended number of days and locations for visiting

Recommended 1-day tour

Tickets

free

Attraction opening hours

All day


Most Popular FAQs for The Place

What is the history and significance of this attraction/city?

The Place is a modern commercial and cultural complex in Beijing known for its iconic LED sky screen that displays impressive visuals. Opened in 2007, The Place has become a symbol of modern Beijing, representing the city's growing consumer culture and technological advancements. It is an important destination for shopping, dining, and entertainment.

Where is it located and how do I get there (metro, bus, taxi, walking)?

The Place is located in the Chaoyang District of Beijing, specifically at the intersection of East 4th Ring Road and Liangmaqiao Road. It is easily accessible by metro (Line 10, Tuanjiehu Station), bus, or taxi. Walking from Tuanjiehu Station takes about 5 minutes.

What are the opening hours and best times to visit?

The Place is open daily from 10:00 AM to 10:00 PM. The best time to visit is early in the morning or late in the evening when it is less crowded, especially if you wish to enjoy the giant LED screen without the crowds.

What is the entrance fee/ticket price, and how to buy tickets (online/offline)?

There is no entrance fee for visiting The Place, as it is a shopping mall and entertainment complex. You can freely enter and explore the area.

Do I need to book tickets in advance, and how far in advance?

No, advance booking is not required to visit The Place as it is a public shopping and entertainment venue. Simply walk in at any time during operating hours.

How much time is needed to fully explore it?

Exploring The Place typically takes 1 to 2 hours, depending on how much time you spend shopping, dining, or enjoying the visual displays. If you plan to see the LED screen shows, you may want to allocate extra time in the evening.

What are the must-see highlights or main areas inside?

  • The iconic LED sky screen that spans across the entire building, offering vibrant and dynamic visual displays.
  • The high-end shopping stores offering international and local fashion brands.
  • The dining area, where you can enjoy a variety of food options from international cuisines.

Are guided tours or audio guides available (and in which languages)?

Guided tours or audio guides are not typically available at The Place. However, mall staff can assist in basic inquiries, and most signs are in both Chinese and English.

What are the best viewpoints or photography spots?

The best photography spot is under the LED sky screen, capturing the large-scale visuals. The surrounding architecture also provides great opportunities for modern cityscape shots.

What is the recommended route or itinerary inside?

  • Start by exploring the ground floor to see the shopping stores and the impressive architecture.
  • Take the escalator to higher floors to explore additional shops, restaurants, and the best viewpoints of the LED screen.
  • End your visit by enjoying a meal or a coffee at one of the cafes, while relaxing and observing the screen's visual effects in the evening.

Are night visits, light shows, or special tours available?

The LED sky screen displays a stunning light show in the evening, making night visits a highlight. Special tours are not available, but the evening light show provides a memorable experience.

Is it crowded, and when are the least crowded times/days to visit?

The Place can get crowded, especially during weekends and holidays. The least crowded times are early in the morning on weekdays or late in the evening after the dinner rush.

What facilities are available (toilets, food, water, rest areas, shops)?

The Place is well-equipped with clean restrooms, food courts, water fountains, and plenty of shopping options. There are several seating areas where you can relax.

Is the attraction accessible for elderly, children, or disabled visitors?

The Place is wheelchair accessible, with ramps and elevators available for easy movement. It is also child-friendly with plenty of areas for families to enjoy.

Is cash needed or are cards/mobile payments accepted?

Most stores and restaurants at The Place accept credit cards and mobile payments like Alipay and WeChat Pay. Cash is rarely needed but can be used if preferred.

What restaurants or cafes are available inside or nearby?

  • Within The Place, you can find cafes like Starbucks, Costa Coffee, and a variety of restaurants offering Chinese and international cuisines.
  • Nearby, the area has many restaurants, especially on Liangmaqiao Road, offering Chinese, Asian, and Western options.

Are there vegetarian/vegan/halal food options?

Yes, there are vegetarian and vegan options available within the food court at The Place, as well as halal food options in some nearby restaurants.

What hotels or accommodations are close to the site?

  • The Park Plaza Beijing Wangfujing and the InterContinental Beijing Beichen are nearby hotels.
  • Budget accommodations can also be found around the area, such as hostels and budget hotels.

What other attractions or landmarks are nearby and easy to combine in a day trip?

  • The Beijing Workers' Stadium is nearby, a great place for sports enthusiasts.
  • The Temple of Heaven and the Forbidden City are within a short drive and can be combined for a cultural day trip.

Are there souvenir shops and what are the typical souvenirs?

There are souvenir shops inside The Place that sell items like keychains, traditional Chinese handicrafts, and fashion accessories.

What are the best transportation options to continue the trip after visiting?

  • Taking the metro from Tuanjiehu Station (Line 10) is convenient for continuing your journey.
  • Taxis and ride-sharing services are also readily available from the location.