Visit the famous CCTV Headquarters Building, often referred to as the "Big Pants" due to its unique architectural design. You can also explore the surrounding area, including nearby shopping centers, restaurants, and the nearby CCTV New Media building.

The CCTV Headquarters is located on the East Third Ring Road in Chaoyang District, Beijing. The campus comprises three buildings: the CCTV Headquarters (Main Building) in the southwest, the Television Culture Center (North Annex) in the northwest, and the Energy Service Center in the northeast corner. Renowned worldwide for its unique design, it was designed by the Office for Metropolitan Architecture (OMA) led by German architect Ole Scheeren and Dutch architect Rem Koolhaas. It was selected by Time magazine as one of the world's ten architectural wonders in 2007.
The main building, popularly known as the "Big Pants," consists of two towers rising from a common platform, converging at the top to create a three-dimensional visual experience, breaking away from the conventional vertical form of skyscrapers. The building is divided into five main areas: Administration, General Business, News Production, Broadcasting, and Program Production. The Program Production area is partially open to the public.
North temperate semi-humid continental monsoon climate;
Suitable for all seasons
Some open areas can be visited for about half an hour
Open all day (exterior view only)
The CCTV Headquarters Building in Beijing, designed by the Dutch architect Rem Koolhaas, is a landmark of modern architecture and is known for its unique design that challenges traditional building structures. It serves as the headquarters of China Central Television (CCTV) and is a symbol of China’s rapid modernization and growing global influence.
The CCTV Headquarters Building is located in the Chaoyang District of Beijing, near the East Third Ring Road. You can get there by taking the Beijing Subway Line 1 to the Guomao station, which is just a short walk from the building. Taxis and buses are also convenient options.
The building itself is not generally open to the public for tours, but you can visit the surrounding area at any time. The best times to visit are during the daytime, especially on weekdays when the area is less crowded.
There is no entrance fee for visiting the CCTV Headquarters Building from the outside, as it is a public area. However, if special tours or events are available, you may need to check for pricing and booking details through the official CCTV website or third-party tour services.
No advance booking is required to visit the exterior. However, for special events or access to certain parts of the building, it’s best to book tickets a few days in advance.
Since the building is not typically open for interior tours, visiting the exterior and surrounding areas should take about 30 minutes to an hour, depending on your pace and interest in the architecture.
The main highlight is the architectural design of the building itself, which is a significant feat of modern engineering. Outside the building, the nearby surroundings, including the CCTV Media Center, also offer impressive sights.
Guided tours are not typically available for the CCTV Headquarters Building. However, some local tour services may offer tours that pass by the building and explain its history and design. Most tours will be available in Mandarin, but English-speaking guides may be available on request.
The best photography spots are from the main square in front of the building or from nearby high-rise buildings with a good view of the complex. Evening shots can also capture the building lit up at night.
As there is no interior access for general visitors, a recommended route would involve exploring the exterior of the building and walking around the surrounding area to admire its modern architecture and nearby landmarks.
The CCTV Headquarters Building is illuminated at night, making for a striking visual experience. There are no regular night tours, but the building’s lighting at night offers a spectacular view from nearby areas.
The area around the CCTV Headquarters is generally busy during weekdays. To avoid crowds, visit in the early morning or on weekends during the off-peak hours.
There are various shops and restaurants nearby, especially in the China Central Place Mall. Toilets and other basic facilities are available in the surrounding commercial areas.
The area around the CCTV Headquarters Building is accessible for people with mobility issues, with ramps and elevators in the surrounding shopping areas. However, the building itself does not have tours for general public access.
Mobile payments such as Alipay and WeChat Pay are widely accepted in the area. Credit cards and debit cards are also accepted in most shops and restaurants.
There are several high-end restaurants and cafes in the China Central Place Mall nearby, offering both local and international cuisine.
Yes, there are vegetarian, vegan, and halal food options available at some of the restaurants within walking distance, particularly in the China Central Place Mall.
There are many hotels near the CCTV Headquarters Building, including luxury hotels such as the Beijing Jingyi Hotel and Park Plaza Beijing Science Park.
Nearby attractions include the Beijing National Stadium (Bird's Nest), the National Aquatics Center (Water Cube), and the Beijing Planetarium. All of these can be easily combined for a full day trip.
Souvenir shops are available in the nearby shopping malls, selling items such as traditional Chinese arts and crafts, local snacks, and branded products from CCTV.
From the CCTV Headquarters Building, you can take the Beijing Subway or a taxi to explore nearby attractions. Public buses are also available in the area, offering good connectivity.