
Pai (pronounced "Bye," not "Pie") is a small town in Mae Hong Son, northern Thailand, a three-hour drive from Chiang Mai. Known for its scenic beauty, it's often called the "Switzerland" of Thailand. Last century, Western hippies discovered this mountain paradise and established themselves as their base. While the hippies have long faded from mainstream culture, the beautiful mountain scenery continues to attract international tourists and Thai locals alike.
The Thai romantic drama "Love in Pai" made the city famous. The densely forested mountains, friendly residents, lazy pace of life, winding rivers, and inconvenient transportation give this place a sense of otherworldly freshness.
Suitable for all seasons
Strawberry Farm
There are many small strawberry-themed sculptures and buildings in Strawberry Park, which looks like a town in a fairy tale and is suitable for taking photos.
Yunlai Observation Deck
The Yunlai Viewing Platform is the best place to overlook the panoramic view of Bai County and the best place to watch the sunrise and sea of clouds.
Recommended play time: 2-4 days
Pai was originally a quiet market village inhabited by Shan people, influenced by Burmese culture. Over time it became a hub for backpackers, nature lovers and hill-tribe trekking. The town lies in a valley with mountain surrounds, giving it a peaceful, scenic atmosphere.
Pai is in Mae Hong Son Province in northern Thailand, northwest of Chiang Mai. There is no metro; access is by road (curvy mountain roads). The most common route is by minivan or bus from Chiang Mai (~3 hours). Within Pai, walking is feasible in town; for outer spots you’ll need motorbike, taxi, or local transport.
Nature sites (waterfalls, hot springs, caves) are accessible during daylight (roughly 8 AM to late afternoon). The best time to visit Pai is in the cooler, dry season — roughly November to February / early March, when skies tend to be clearer and more comfortable. The rainy season may make roads slippery and some paths tricky.
Many attractions in Pai charge modest local entrance or parking fees paid on site (offline). For example, the Bamboo Bridge costs THB 30. Nam Lod Cave group tour may cost ~THB600 per group. Some waterfalls charge ~THB100 or more.
In Pai, you rarely need to book in advance for attractions. For more organized tours (cave tours, tubing, guided treks), booking a day ahead is usually sufficient, especially in peak season.
To see the main highlights in Pai (waterfalls, cave, viewpoints, markets) you’ll want 2–3 full days. If you’d like to take it slower or explore more remote trails, 4 nights is ideal.
Yes, most cave tours, tubing, and excursions come with English-speaking guides. Audio guides are rare; the guiding is usually live and interactive.
One possible 3-day itinerary: Day 1: Explore the town, relax, walk Bamboo Bridge + rice fields, end at Pai Canyon for sunset. Day 2: Morning visit to White Buddha, then head to waterfalls (Pam Bok, Mor Paeng), afternoon in caves (Nam Lod), evening night market. Day 3: Do tubing on river, explore more waterfalls or Mae Yen hike, enjoy views from viewpoints, wrap up with favorite spots. You can switch order based on where your lodging is and weather.
Pai doesn’t have major light shows or night tours of nature sites, but there is vibrant night market activity, live music in bars, and river tubing with nightlife on “tipsy tubing” days (e.g. with DJs) on certain evenings.
Pai can get busy in the high season (Nov–Feb) and weekends. The least crowded times are early mornings, off-peak midweek, or in shoulder seasons (late rainy season). Some remote waterfalls see fewer visitors.
In Pai town and main tourist spots, there are restaurants, cafés, shops, guesthouses, and basic amenities. At waterfalls, caves, hot springs there are restrooms, small snack vendors, parking. In remote trails the facilities are minimal.
Some sites are relatively accessible (Bamboo Bridge, walking street, White Buddha) though stairs and uneven terrain exist. Waterfall trails, cave paths, and canyon edges are more challenging. For disabled visitors, many remote spots are not easily accessible without assistance.
Cash (Thai baht) is very important for local vendors, small shops, entrance fees, transport. In larger cafés or guesthouses, cards/mobile payments may work, but don’t rely on them exclusively.
Pai has a vibrant café and dining scene. Some names include Bom Bowls, Dammie Café, OM Garden Café, Earth Tone, Na’s Kitchen, Charlie & Iek, Cafecito. Cafés often double as chill work or rest spots.
Yes, Pai being tourist-oriented has vegetarian/vegan friendly cafés and menu options. Halal options are more limited; asking ahead is wise. (General traveler reports)
Pai has a wide range: from guesthouses, hostels, boutique lodges, mid-range resorts. Some accessible hotels include Atlas Central, Moonlight Residence Pai, The Oia Pai Resort. Many are clustered around walking street and town center.
One nearby is Huai Nam Dang National Park, which lies to the east and offers viewpoints, waterfalls, misty vistas. Also, exploring hill-tribe villages (Karen, Hmong, Lahu) around Pai Valley is common.
Yes — along Pai Walking Street and in shops around town you can buy handicrafts, textiles, local artwork, small tribal products, souvenir jewelry, clothing, postcards.
From Pai, you can travel onward by minivan or bus back to Chiang Mai or to neighboring provinces. Private transfers or shared vans are common. For remote villages or parks you may hire local transport or combine with trekking routes.