At Luzhou Laojiao District, visitors can:

The Luzhou liquor industry originated in the Qin and Han Dynasties, flourished in the Tang and Song Dynasties, and prospered in the Ming and Qing Dynasties. The Luzhou Laojiao, which is a descendant of the same lineage, is famous both at home and abroad. Therefore, it is worthwhile to come to Luzhou and see the grand production scene of Laojiao.
Here, we will showcase the 1573 national treasure cellars of Luzhou Laojiao's traditional liquor brewing base, Chunyang Cave, a natural liquor storage cave with a unique cave culture, the Anning Industrial Park with outstanding scientific and technological content, and the Luzhou Liquor Concentrated Development Zone, China's first liquor production and processing supporting industrial park in the style of southern Sichuan folk houses, the Chinese Liquor Golden Triangle.
There are many special attractions, including the "China's No. 1 Cellar" which has won many Guinness World Records, a visiting corridor showing the production site of pure handmade brewing techniques, a 79-meter-long relief of the history of Luzhou Laojiao, a wine history exhibition hall that collects Luzhou wine relics, the Longquan Well which has been used as the water source for brewing for hundreds of years, and the "No. 1 Winery in the World" where you can appreciate the charm and ancient style.
Suitable for all seasons
Recommended play time: 1-2 hours
50 yuan/person
9:00-17:00; Closed from 12:00-14:00 every day
Luzhou Laojiao District is historically significant for being the birthplace of Luzhou Laojiao, one of China’s oldest and most famous baijiu brands. The area has a rich legacy in alcohol production, dating back to the Tang Dynasty.
Luzhou Laojiao District is located in Luzhou, Sichuan Province. It can be easily reached by taxi, bus, or private car from downtown Luzhou. There is no metro system, but the bus services are frequent.
The district and its attractions are generally open from 9:00 AM to 5:00 PM. The best times to visit are in spring and autumn when the weather is mild and the area is less crowded.
The entrance fee for the distillery and museum is around 50-100 RMB, depending on the type of tour. Tickets can be purchased on-site or online through the official website and local ticket platforms.
Booking tickets in advance is recommended, especially during peak tourist seasons. A few days in advance is usually sufficient.
A typical visit to Luzhou Laojiao District takes about 2 to 3 hours, depending on how deeply you explore the distillery and the surrounding area.
The must-see highlights include:
Guided tours are available in Mandarin, with some tours offering English-speaking guides. Audio guides in English may also be available.
The best photography spots are around the riverfront and within the distillery itself, especially when taking in the traditional architecture and scenic surroundings.
Start with the distillery tour, followed by a visit to the museum, then enjoy a walk along the river or through nearby local markets. End with a visit to the tasting room.
Night visits and light shows are not typically available, but the distillery occasionally offers special events or tours during festivals.
The district can get crowded on weekends and public holidays. Weekdays, particularly in the early morning, are less crowded.
Facilities include toilets, a few rest areas, food stalls offering local snacks, and souvenir shops selling Luzhou Laojiao liquor and other local products.
The area is relatively accessible, with paved paths, though some parts of the distillery may involve stairs. The museum is fully accessible for visitors with disabilities.
Mobile payments (WeChat Pay, Alipay) are widely accepted, and cards may also work in many places. However, cash can still be useful in small local shops.
Inside, there are food stalls offering local snacks. Nearby, there are several Sichuan restaurants serving traditional cuisine.
Vegetarian options are available in some nearby restaurants. Halal food options are limited in this region.
There are several budget and mid-range hotels in downtown Luzhou, as well as guesthouses closer to the district.
Nearby attractions include:
Souvenir shops are available on-site, offering Luzhou Laojiao liquor, traditional Chinese handicrafts, and local foods like pickled vegetables and dried meats.
From Luzhou, you can take a taxi or public bus to nearby attractions. Trains and buses also connect Luzhou to other cities in Sichuan.