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Is the week of January 26th something special?

Hello, I'm looking into hotel reservations for the last week of January and finding lots of places all booked up. Is there something going on that is increasing demand that week? Or did I just wait too long for a busy city? Any information would be helpful, thanks.

The last week of January, particularly around January 26th, can be a busy time in Atlanta for several reasons, so it's possible that the high demand for hotel rooms is due to special events or activities happening that week. Some key factors that could be contributing to the higher demand include:

  • Super Bowl preparations – Atlanta is hosting Super Bowl LIII in 2019, which created increased demand for accommodations even in the weeks leading up to the event. While the actual game took place in early February, hotels may still have been fully booked due to related events and media activities.
  • MLK Day Weekend (January 21st) – Some events and celebrations from the Martin Luther King Jr. holiday weekend can spill over into the following week, especially in a city like Atlanta with a significant focus on MLK's legacy. The nearby National Civil Rights Museum and other events could contribute to higher demand.
  • Special Conferences or Conventions – Atlanta is a major business hub and hosts conferences, trade shows, and conventions regularly, particularly during the winter months. If there’s a specific industry event or conference happening around that time, that could explain the higher demand for hotel rooms.
  • Other annual events – The end of January can also overlap with other local events, festivals, or even performances (such as concerts, theater, or sporting events) that attract visitors to Atlanta. Checking local event calendars for the area can provide more insight into specific events.

If you were to wait until closer to your travel dates, it’s possible that availability could become better, especially if some of these special events are one-time occurrences or if people cancel their bookings. Alternatively, you could try looking for accommodations outside of the immediate downtown area (which tends to be more expensive and in higher demand). Areas like Buckhead, Midtown, or nearby suburban areas could have more availability at a lower price point.

It’s always a good idea to book accommodations as early as possible in a city like Atlanta, especially during busy periods or when large events are happening. Hope this helps clarify why you're seeing high demand for that week!

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