🧺 A small Seoul Haebangchon Shinheung Market at the end of an alley, between old and new sensations

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🧺 A Little Seoul at the End of an Alley
Haebangchon Shinheung Market: Between Old and New

As you walk down the alleyways of Haebangchon in Yongsan, Seoul,
you'll come across Shinheung Market, a small local market with a simple and cozy atmosphere.
It's not fancy, but inside, you'll find a mix of long-standing merchants
and young, innovative shops.

🛍️ Old Market, New Breeze
Shinheung Market's name alone suggests a traditional market,
but these days, it's undergoing a quiet transformation, with small, youthful shops gradually opening their doors.

Craft beer pubs, vintage gift shops, handmade candle shops,
and other charming little shops are hidden throughout the alleyways.

✔ Tip: The shops are close together, making it perfect for a leisurely stroll in slippers.
✔ Atmosphere: A uniquely warm atmosphere where local elders and young entrepreneurs coexist.

🍞 Don't Miss the Snacks
The market still has authentic market snacks like twisted doughnuts, tteokbokki, and janchi noodles.
It's fun to grab one as you walk.
There are also a few handmade dessert shops and small cafes hidden away, so don't miss them!

✔ Recommended Snack: Market-style glutinous rice twisted doughnuts + a glass of refreshing sikhye
✔ Atmosphere: A taste of authentic "friendly Seoul," not Instagram-worthy.

🧭 How to Get to Shinheung Market?
It's located along Shinheung-ro, the central alley of Haebangchon.
It's also within walking distance of popular spots like Bonis Pizza and TRVR Cafe.
It's not hard to find your way around, but Haebangchon is quite hilly, so comfortable shoes are a must!

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Post by tripreviewer | Aug 4, 2025

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