Strolling through Minami Aoyama, Tokyo! A Guide to Niche Shopping and Leisure Time

#TokyoShoppingGuide In Tokyo, Minami Aoyama and Omotesando always hide countless surprises. This time, we bring you a super chill niche shopping route to deeply experience the charm of this area~

☕️ LATTEST

Strongly recommended by a friend, LATTEST instantly refreshes you the moment you step inside with its spacious interior, and it even has a private restroom, so no worries about seating. Find a spot by the glass window, bask in the sun, and savor their signature Flavor Lattest, which has rich layers of taste and a creamy depth similar to a dirty coffee—super aromatic and flavorful! The handmade pound cake and hot-pressed toast are simple yet unforgettable. Nearby Koffee Mameya is also famous, perfect for coffee lovers to choose freely~

🛍️ H Beauty&Youth

Compared to the fashion baptism brought by dsm, H Beauty&Youth feels more like a relaxed and versatile boutique. It spans three full floors with two connected buildings. The vintage items on the B1 floor are of excellent quality and great value; the first floor gathers brands with urban minimalist styles like Our Legacy; the second floor is a treasure trove! Besides brands loved by tennis boys and girls like Setinn, Sporty & Rich, and Carlifornia, it’s also great for discovering some niche new brands. I casually picked three pieces to try on, all from brands I had never heard of before, and was super satisfied, so I bought them on the spot!

🪐 art & science

The art & science series of shops next to Nezu Museum is truly an art paradise! Each of the three stores has its own charm, but my favorite is over the counter by arts&science. Although the shop is small, it’s exquisitely beautiful, and the selection of tableware and aromatics is very tasteful. I was lucky enough to buy a Loewe stone here, and the staff helped wrap it into a beautiful gift—I was really thrilled!

Downstairs, the utensil shop arte classica and the restaurant down the stairs are also stunning, and with the Nezu Museum opposite, it’s enough to spend an entire day here~

💡 Tips

It’s recommended to start your morning at LATTEST to enjoy a leisurely coffee time, then head to H Beauty&Youth to slowly pick your favorite items, and in the afternoon, immerse yourself in the rich artistic atmosphere at art & science. Some shops may require waiting in line, so remember to plan your time in advance~

Post by K i K i | May 17, 2025