BMW × アート|FREUDE by BMW – Connected Through Time(原宿)
by NAOMI アート建築めぐり
Aug 21, 2025
The Paul & Joe pop-up store, "PAUL & JOE GARDEN," currently underway, is more than just a limited-time shop; it's a special event celebrating the brand's 30th anniversary, offering a unique fashion and lifestyle experience themed around a "fantasy garden." 👗
The greatest appeal of this event is the spatial experience that literally immerses you in Paul & Joe's romantic and happy worldview. As the name "PAUL & JOE GARDEN" suggests, the venue is decorated with vibrant, dreamy décor inspired by gardens from around the world, from the Garden of Eden to Japanese Zen gardens, making you feel as if you've stepped into a storybook.
The most notable feature of this pop-up is the preview of the brand's latest Spring/Summer 2026 collection. In addition to fashion items on display, the event will also feature exclusive anniversary items like limited-edition t-shirts and handkerchiefs, as well as classic cosmetics and miscellaneous goods, making it a must-visit shopping opportunity for fans. ✨
The venue also features a cafe serving original themed sweets and drinks, allowing you to experience the brand's world with all five senses while enjoying adorable menu items like apple-shaped tarts. There will also be a variety of interactive events, including special visitor bonuses and an exclusive photo shoot for purchasers, making this a vibrant and fun spot where you can celebrate PAUL & JOE's special anniversary together. 📸
📍Address: Bakery Cafe 426, Harajuku Piazza Building, 4-26-18 Jingumae, Shibuya-ku, Tokyo 150-0001
🕰️Hours: 11:00 AM - 7:00 PM (until 6:00 PM on the final day, October 14th).
Closed: Open daily during the event (held from October 11th to 14th, 2025).
#0YenTravel2025Autumn
Post by yuzucha | Oct 13, 2025























