BMW × アート｜FREUDE by BMW – Connected Through Time（原宿）

📍 FREUDE by BMW – Connected Through Time
(Yodobashi J6 Building, Harajuku, Tokyo)

BMW held this experiential pop-up exhibition in Harajuku, combining art and lifestyle. The venue showcased the new BMW XM and past models, along with art by eight artists, including Mika Ninagawa. There was also a GR8-select fashion exhibit and an original café, creating a "BMW world" that could be enjoyed with all five senses.

🗓 Dates
March 4–April 4, 2023

⏰ Hours
11:00–20:00 (Open Daily)

🎫 Admission Fee
Free

📫 Location/Access
Yodobashi J6 Building, 6-35-6 Jingumae, Shibuya-ku, Tokyo
🚶 2-minute walk from the East Exit of JR Harajuku Station / Directly connected to Meiji-Jingumae Station

💡 Recommended Points
• Experience the evolution of BMW from the M1 to the XM through this exhibition
• An art space featuring eight contemporary artists, including Mika Ninagawa
• Featuring a fashion and cafe, this multi-layered experience is uniquely Harajuku
#SummerCampaign

Post by NAOMI アート建築めぐり | Aug 21, 2025