Known as Nagano Prefecture's "

Known as Nagano Prefecture's "Treasure Trove of Japanese Cuisine," Ueda City boasts not only a rich history but also a wealth of delightful authentic souvenirs and gourmet shops hidden within its streets and alleyways. This time, we'll focus on visiting Okazaki Shuzo and Iijima Shoten, immersing ourselves in the unwavering dedication of local craftsmen. From award-winning sake to signature desserts crafted with Shinshu apples, every bite is a testament to the region's pride!

Recommended Attractions

1. Okazaki Shuzo Co., Ltd.
Located at 4-7-33 Chuo Street in Ueda City, Okazaki Shuzo is a must-see for sake lovers, highly recommended even by locals. Not only can you experience traditional sake brewing, but you can also purchase award-winning sake directly, limited to one bottle per person.

Colorful sake cups are also available, making them a great souvenir to take home.

📍Address: 4-7-33 Chuo, Ueda City, Nagano Prefecture 396-0012
⏰Opening Hours: 9:00 AM - 4:00 PM (year-round)

2. Misuzuame Hompo Iijima Shoten Ueda Honten
Specializing in 100% fruit juice gummy candies with a variety of fruit flavors, they're perfect for children or those with a healthy sweet tooth. This shop preserves the traditional Shinshu handmade confectionery techniques, allowing you to savor the natural sweetness of the fruit.
📍Address: Near Ueda Station

3. Shinshu Apple Pie Laboratory
Shinshu apple pie is a local specialty!
The Apple Pie Research Institute uses fresh local apples, resulting in a crispy crust and juicy filling.
We recommend buying freshly baked ones; the crust is even more fragrant when eaten fresh.

📍Address: 2-4-12 Chuo, Ueda City

Practical Tips

Getting There: From JR Ueda Station in downtown Ueda, you can walk to Okazaki Shuzo and Iijima Shoten in about 10-15 minutes, making it a great stop for exploring the city. Buses are also easily accessible; use Google Maps to find stops.

Food Recommendations: In addition to marshmallows and apple pies, there are many Japanese izakayas hidden around Okazaki Shuzo. For dinner, try sake with yakitori – a perfect pairing. There are also popular Japanese confectionery shops near Iijima Shoten, so you can buy some to enjoy at your hotel.

Review of Tips:
1. When choosing sake, be sure to ask the staff about new releases and limited editions; there's a wide selection available on-site.
2. Marshmallows come in a variety of flavors, so try a mixed bag to take home for a party. 3. We recommend sampling the apple pie right out of the oven; it's best fresh out of the oven.

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