Ji-Wei Expressway's Flying Rainbow Connects Mountains and Sea, Jointly Creating a New Vision for Tanxi

Ji-Wei Expressway's Flying Rainbow Connects Mountains and Sea, Media Collaboration Jointly Creates a New Vision for Tanxi

Cicadas chirp freely, and all things thrive. When media reporters from Jinan and Weifang travel along the nation's first zero-carbon expressway—the Ji-Wei Expressway—into Zibo's Tanxi Mountain, a cross-regional cultural and tourism dialogue quietly unfolds amid the forest. This interview event is not only an on-site experience but also a powerful engine activating coordinated regional cultural and tourism development.

Media Collaboration, Jointly Painting a New Picture of Tanxi’s Charm

In-depth visits by reporters from the integrated media centers of Jinan and Weifang districts vividly showcase Tanxi Mountain’s unique charm beyond city boundaries.

The media reporters keenly capture the convenience brought by the expressway’s opening, creating a "1-hour metropolitan circle" that unlocks a new "wild vacation" mode easily accessible to citizens; through their lenses, they capture the most authentic details, conveying Tanxi Mountain’s ecological identity as a "natural oxygen bar" to the public from the high-altitude glass bridge; inside the 18°C constant-temperature "Legend of the Star Cave," they personally verify the scenic area's product appeal of "innovation blending with nature." The authentic experiences and media dissemination matrix precisely implant Tanxi Mountain’s brand image into the hearts of 20 million audiences in Jinan and Weifang, laying a foundation of trust for future visitor attraction.

Expressway Connectivity, New Vacation Choice for Ji-Wei Citizens

The full opening of the Ji-Wei Expressway has completely restructured the time and space distance between Jinan, Weifang, and Tanxi Mountain—the driving time is shortened by about one hour, turning weekend short trips from a concept into an easy reality. After exiting the highway at Taihe Toll Station, it takes only 15 minutes to reach the scenic area. The removal of transportation barriers has strongly integrated Tanxi Mountain into the "weekend vacation list" of citizens in Jinan and Weifang.

This brings significant growth to Tanxi Mountain’s expansion into the Jinan market: the proportion of visitors from Jinan as the core source market has stabilized at 15%, and with the continued effect of the expressway, this proportion is expected to increase significantly. Convenient transportation will accelerate Tanxi Mountain’s upgrade from a Zibo landmark to a "deep vacation destination" radiating across multiple locations in the province, making the four-season beauty of "spring flowers, summer water play, autumn leaves, and winter ice waterfalls" a poetic residence within reach for citizens.

Tanxi Sets Sail, Regional Collaboration Writes a New Chapter

For Tanxi Mountain, the dual empowerment of the Ji-Wei Expressway and media collaboration is profoundly significant. The expressway greatly improves the conversion efficiency of visitors from Jinan, reinforcing the core market among Tanxi Mountain’s main source areas and injecting strong momentum for sustainable development. Leveraging media reports, flagship products such as the high-altitude glass bridge and the Qichangcheng Qingchuan Upper Cave Cliff Hotel further solidify the "differentiated experience" label, forming a three-dimensional communication matrix.

As fellow reporters said, this event paves the way for "regional tourism resource sharing and visitor exchange." Tanxi Mountain uses the expressway’s tailwind to drive rural development and revitalization along the route, with homestays, agricultural product sales, and other industries gradually prospering. Through in-depth media coverage, its reputation and influence expand, promoting a virtuous cycle of surrounding industries. As a national demonstration project of "scenic area leading villages," Tanxi Mountain’s "tourism+" integration model will provide a vivid example for cultural and tourism cooperation in central Shandong.

As the media lens captures the green mountains and clear waters of Tanxi Mountain, a highway links the cultural and tourism resources of three cities, and an event gathers consensus on regional development.

The Ji-Wei Expressway is not only a physical channel shortening time and space but also a vital artery activating regional cultural and tourism integration. As Ji-Wei visitors speed along this flying rainbow, Tanxi Mountain is showcasing the magnificent picture of deep integration of Qilu culture and tourism with its increasingly rich vacation scenes and innovative service quality. In the future, Tanxi Mountain will continue to use its mountains and waters as the scroll and the road network as the brush to write a new chapter of high-quality development in all-region tourism.

Thanks to photographers: Pan Shaoqing, Lu Chuan, Cui Xincheng, Li Yuanhao, Liu Yi
Some materials sourced from: Ai Pingyin, Shanghe Media, Jiyang Media, Ai Changle, Qingzhou Media, Zichuan Media