Visit the exhibition halls showcasing Hainan's rich cultural heritage, explore the unique art and craft displays, and engage with interactive installations. Don't miss the traditional performances and cultural activities that provide insight into the region's history.

The Beauty Crown Cultural Exhibition Center was built specifically for the 53rd Miss World finals, held in Sanya on December 6, 2003. Comprising two functional areas: the exhibition and performance center and the Beauty Museum, the center utilizes a cable-membrane structure, boasting a 13,000-square-meter oval shape. Its major axis diameter is 106 meters, its minor axis diameter is 92 meters, and its total height is 37.8 meters. It can accommodate over 4,000 spectators.
The renovated Crown of Beauty Theatre adopts the decorative style of European classical aesthetics. The entire theatre hall is magnificent and dazzling. The hall is furnished with European court-style dining tables and chairs, which are quaint and exquisite yet modern and fashionable. There are nearly 30 boxes in total on the back of the first floor hall and on the second and third floors. The boxes are decorated with towering golden pillars and low curtains, which further demonstrate the royal style.
Tropical maritime monsoon climate;
Suitable for all seasons
It is recommended to visit for about 1 hour
The outside is free to visit, and the tickets for dinner and evening parties are subject to the official specific formula.
The Beauty Crown Cultural Exhibition Center highlights the cultural and artistic diversity of Hainan. It is dedicated to preserving and showcasing the traditional arts, crafts, and performances of the region, making it a key site for cultural education and tourism in Sanya.
The center is located in Sanya, Hainan. You can reach it easily by taxi or private car from central Sanya. Public buses may be available but might require transfers. Walking is not recommended as the center is a bit far from the city center.
The center is open from 9:00 AM to 6:00 PM daily. To avoid crowds, visit in the early morning or late afternoon, and weekdays are generally less busy than weekends.
The ticket price is around 80 RMB. Tickets can be purchased at the entrance, and some online platforms may offer tickets in advance for ease of booking.
Booking tickets in advance is not mandatory, but it’s recommended during peak seasons or holidays. Booking a day or two in advance will help avoid waiting in line.
A visit typically takes 2 to 3 hours to fully explore the exhibition halls and engage with the cultural performances. If you want to explore in more detail, plan for 4 hours.
Don’t miss the traditional Hainanese craft exhibits, the immersive cultural performances, and the interactive displays that allow you to learn about local customs. The art gallery is also a highlight for those interested in the region’s visual arts.
Guided tours are available in Chinese, and some may offer English-speaking guides. Audio guides in multiple languages, including English, are also available for a self-paced experience.
The art gallery and performance areas are excellent for photos, as they feature traditional Hainanese art and crafts. The exterior of the building, with its modern architectural design, also offers some good photo opportunities.
Start with the main exhibition halls, followed by the cultural performance area. Then, explore the craft sections and finish with the souvenir shop for unique local products.
Night visits are not typically offered, but special cultural performances and events might be available on certain days. It’s best to check the schedule on the official website or at the entrance.
The center can get crowded on weekends and holidays. The best time to visit is on weekdays, particularly in the morning before 11:00 AM.
The center has clean toilets, rest areas, and a small café offering light refreshments. There are also souvenir shops selling local crafts and artworks.
The center is wheelchair accessible, and the exhibition halls are designed with wide aisles for easy movement. Elderly visitors and children will find the cultural performances engaging and educational.
Mobile payments like Alipay and WeChat Pay are widely accepted. Credit cards are also usable at the entrance and in the shops, but it’s a good idea to carry some cash for smaller purchases.
There are a small café inside the center serving light snacks and drinks. Nearby, you can find various restaurants offering local Hainanese dishes and seafood.
Vegetarian and vegan options are available at nearby restaurants. Halal food is more limited but can be found in Sanya’s Muslim-friendly eateries.
Several hotels are located nearby, including beachfront resorts and budget accommodations in the city center. The nearest hotels are usually located within a 10-15 minute drive from the center.
Nearby attractions include Sanya Bay, Tianya Haijiao, and Yalong Bay. These sites are all within a short drive from the Beauty Crown Cultural Exhibition Center and can easily be combined in a day trip.
Yes, there are souvenir shops inside the center selling local crafts, Hainanese artwork, and jewelry. Typical souvenirs include handmade items, artwork, and tea from the region.
After visiting, taxis or ride-hailing services like Didi are the most convenient options to continue your trip. Public transportation is available but might be less direct.