Naoshima

Introducing Naoshima

Naoshima, located off the northern coast of Kagawa Prefecture, covers an area of ​​just 8.13 square kilometers and has a population of fewer than 4,000. Once on the brink of desolation due to industrial pollution, it was transformed by Benesse in 1989 into a global art destination.
Tadao Ando has designed 10 buildings here (with the tenth to be completed in 2025), creating a dialogue between the mountains and the sea with exposed concrete, embodying the philosophy that "the power of architecture must adapt to the power of nature."

Climate and best time to travel

Quiet shoulder season (March-May/September-November)
Spring: Early cherry blossoms bloom in Itokawa, water lilies begin to bloom in the Monet Garden at the Chichu Art Museum, and light and shadow penetrate the cracks in the concrete, creating a picturesque scene.

Autumn: Red maple leaves in the courtyard of the Lee Ufan Art Museum reflect the sea, and you can ride the coastal highway to enjoy the unique sight of "blue and yellow pumpkins dancing with the sunset."

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Most Popular FAQs for Naoshima

What is the history and significance of this attraction/city?

Naoshima, located in the Seto Inland Sea, has transformed from a small fishing village into a renowned center for contemporary art. This transformation began in the late 1980s when the Benesse Corporation, led by Soichiro Fukutake, initiated the Benesse Art Site Naoshima project. The island now hosts several world-class art museums and installations, making it a significant cultural destination in Japan.

Where is it located and how do I get there (metro, bus, taxi, walking)?

Naoshima is situated in Kagawa Prefecture, Shikoku, Japan. To reach the island, take a ferry from Uno Port (Okayama Prefecture) to Miyanoura Port on Naoshima. From Miyanoura Port, you can use local buses, electric-assist bicycles, or the Benesse Art Site Naoshima free shuttle bus to navigate the island.

What are the opening hours and best times to visit?

Most museums on Naoshima are open from 10:00 AM to 5:00 PM, with last admission at 4:00 PM. It's advisable to visit during weekdays to avoid crowds, as weekends and public holidays tend to be busier. The island is particularly beautiful during the spring and autumn months when the weather is mild and the natural scenery is at its best.

What is the entrance fee/ticket price, and how to buy tickets (online/offline)?

• Chichu Art Museum: ¥2,500 (online), ¥2,800 (on-site) on weekdays; ¥2,700 (online), ¥3,000 (on-site) on weekends and holidays. Free for children 15 and under.
• Benesse House Museum: ¥1,500 (online), ¥1,600 (on-site). Free for children 15 and under and overnight guests at Benesse House.
• Lee Ufan Museum: ¥1,200 (online), ¥1,400 (on-site). Free for children 15 and under.
• ANDO MUSEUM: ¥600–¥700. Free for children 15 and under.

Tickets can be purchased online through the official Benesse Art Site Naoshima website or on-site at the respective museums.

Do I need to book tickets in advance, and how far in advance?

It is recommended to book tickets in advance, especially for popular museums like Chichu Art Museum, as they can sell out quickly. Reservations can be made up to six months in advance through the official website.

How much time is needed to fully explore it?

To fully experience Naoshima, including its art museums, installations, and natural beauty, a stay of 1 to 2 days is recommended. This allows ample time to visit the main attractions and enjoy the island's serene atmosphere.

What are the must-see highlights or main areas inside?

• Chichu Art Museum: Known for its integration with the landscape and works by Monet, James Turrell, and Walter De Maria.
• Benesse House Museum: Features contemporary art installations and offers panoramic views of the Seto Inland Sea.
• Lee Ufan Museum: Dedicated to the works of Korean artist Lee Ufan, showcasing minimalist art in a tranquil setting.
• Honmura Art House Project: A collection of art installations within traditional houses in the Honmura district.
• Naoshima Bath "I ♥ Yu": A public bathhouse that doubles as an art installation.

Are guided tours or audio guides available (and in which languages)?

Guided tours are available at some museums, and audio guides are offered in multiple languages, including English. It's advisable to check the individual museum websites for availability and language options.

What are the best viewpoints or photography spots?

• Benesse House Museum: Offers panoramic views of the Seto Inland Sea and surrounding islands.
• Chichu Art Museum: The museum's design and surrounding landscape provide unique photo opportunities.
• Naoshima Bath "I ♥ Yu": The exterior design of the bathhouse is a popular subject for photography.
• Yellow Pumpkin Sculpture: Located at the Benesse House pier, this iconic sculpture is a must-see for visitors.

What is the recommended route or itinerary inside?

A recommended itinerary includes starting at Miyanoura Port, visiting the Honmura Art House Project, then proceeding to the Chichu Art Museum, followed by the Benesse House Museum and Lee Ufan Museum. Conclude the day with a visit to the Naoshima Bath "I ♥ Yu" for relaxation.

Are night visits, light shows, or special tours available?

Some museums, such as the Benesse House Museum, offer special evening events or extended hours for guests staying at the Benesse House hotel. It's advisable to check the official websites for any special events during your visit.

Is it crowded, and when are the least crowded times/days to visit?

Weekdays, especially Tuesday through Thursday, are generally less crowded. Visiting during the off-peak seasons, such as late autumn or early spring, can also help avoid large crowds.

What facilities are available (toilets, food, water, rest areas, shops)?

Most museums and public areas on Naoshima are equipped with toilets and rest areas. Cafés and restaurants are available at major attractions like the Benesse House Museum. It's advisable to carry water and snacks, especially if exploring remote areas of the island.

Is the attraction accessible for elderly, children, or disabled visitors?

While many areas are accessible, some parts of the island, including certain museums, may have limited accessibility due to their design and terrain. It's recommended to contact individual museums in advance to inquire about specific accessibility features.

Is cash needed or are cards/mobile payments accepted?

While some establishments accept credit cards and mobile payments, cash is still widely used on Naoshima. It's advisable to carry sufficient Japanese yen, especially when visiting smaller shops or rural areas.

What restaurants or cafes are available inside or nearby?

• Café at Chichu Art Museum: Offers light meals and beverages with views of the surrounding landscape.
• Benesse House Museum Café: Serves meals and drinks, with panoramic views of the Seto Inland Sea.
• Art House Café: Located near the Honmura Art House Project, offering local dishes and refreshments.

Are there vegetarian/vegan/halal food options?

While vegetarian options are available at some cafés and restaurants, vegan and halal options may be limited. It's advisable to check menus in advance or contact establishments directly to inquire about specific dietary requirements.

What hotels or accommodations are close to the site?

• Benesse House: A museum hotel offering exclusive access to the Benesse House Museum and beautiful sea views.
• Hotel Naoshima: A modern hotel located near Miyanoura Port, providing easy access to local attractions.
• Minshuku (Japanese guesthouses): Various traditional guesthouses are available throughout the island for a more authentic experience.

What other attractions or landmarks are nearby and easy to combine in a day trip?

• Teshima Island: Known for the Teshima Art Museum and beautiful natural landscapes.
• Inujima Island: Features the Inujima Seirensho Art Museum and historical ruins of a copper refinery.
• Shikoku Olive Park: Located on the nearby island of Shodoshima, offering olive-related products and scenic views.

Are there souvenir shops and what are the typical souvenirs?

• Naoshima Shop: Offers art-themed souvenirs, including postcards, books, and local crafts.
• Benesse House Museum Shop: Sells exclusive art-related merchandise and books.