
Okinawa, commonly referred to as Okinawa Prefecture, is Japan's southernmost administrative region, often considered the "Southern Frontier" of Japan. Many Japanese choose it as a top summer destination for diving, surfing, and other water activities, earning it the nickname "Japan's Hawaii."
Okinawa Prefecture is located between Kyushu Island in Japan and Taiwan Province in China. It is an administrative region of Japan. It is centered on the Ryukyu Islands and consists of islands such as the Miyako Islands and the Yaeyama Islands. Many small islands form an arc along the Chinese mainland. The land area accounts for about 0.6% of Japan's total area, ranking 44th among the 47 prefectures.
Okinawa Prefecture has a unique natural environment. In addition to its folk architecture with Southeast Asian, Chinese, and Japanese influences, it also has a more unique American style than mainland Japan. It is the hometown of karate.
Okinawa boasts a subtropical climate, making it a warm and pleasant tourist destination year-round. July and August are undoubtedly peak tourist season in Okinawa, with midsummer being the perfect time for exploring the sea. However, this period is also particularly crowded with tourists, not only from foreign countries but also from Japan. Consequently, accommodations are in short supply, driving up costs.
Ryukyu customs
Due to historical reasons, Okinawa is the place least like Japan. Besides the Ryukyu Dynasty architecture, you'll also find Chinese-style towns, American-style resorts, and even Southeast Asian clothing. This blend of cultures is reflected in the attractions, cuisine, and even the appearance and customs of the locals, creating a unique charm that is both similar to and different from Japan.
Underwater World
Okinawa Churaumi Aquarium boasts the world's largest acrylic viewing window, showcasing nearly a thousand species of fish and coral. In the summer, visitors can scuba dive in the Blue Cave and discover the pristine underwater landscape. In the winter, visitors can even take a boat trip to see humpback whales.
Shopping
While Okinawa's shops aren't as diverse or densely packed as those in Tokyo and Osaka, Kokusai-dori, Amerikamura, and Japan's largest duty-free department store, are all perfect for satisfying your shopping cravings. Many local shops also offer unique Okinawan products, such as Ryukyu lions and lacquerware.
Recommended play time: 3-4 days
Okinawa is the largest of the Ryukyu Islands and has a distinct culture influenced by Japan, China, and Southeast Asia. Historically, it was the Ryukyu Kingdom, a maritime trading hub. Today, it’s known for its unique cultural heritage, tropical beaches, and World War II history.
Okinawa is in the southernmost part of Japan. It is accessible via Naha Airport, with domestic flights from Tokyo, Osaka, and other major cities. Transportation options include buses, taxis, rental cars, and ferries to nearby islands. Many attractions are reachable by car or bus, though walking is possible in Naha city center.
For popular attractions like Churaumi Aquarium, booking 1–2 weeks in advance is recommended, especially during peak seasons. Other sites can typically be visited without advance booking.
3–5 days are recommended to explore major attractions, beaches, cultural sites, and nearby islands.
Guided tours and audio guides are available in English, Japanese, and Chinese at major attractions. Some beach and island tours offer multi-language support.
Start in Naha city (Kokusai Street, Shurijo Castle), then explore central and northern Okinawa (Churaumi Aquarium, beaches, Ryukyu Mura), and finish with island hopping or snorkeling activities.
Some attractions offer evening illuminations (Shurijo Castle in certain seasons) and night-time beach or city events. Night snorkeling or boat tours are available on some islands.
Okinawa is busiest in summer (July–August) and during Japanese holidays. Early mornings and weekdays outside peak season are least crowded.
Many attractions are wheelchair accessible, though beaches may have limited access. Children-friendly facilities and family activities are widely available.
Cash is widely used, but most restaurants, shops, and attractions accept cards and mobile payments, especially in tourist areas.
Vegetarian and vegan options are limited but available in Naha and main tourist areas. Halal food options are available near Naha Airport and Kokusai Street.