Wuliangye Liquor History Museum

Introducing Wuliangye Liquor History Museum

Wuliangye Group is located in the Yibin Wuliangye Industrial Park on the north bank of the Minjiang River, covering an area of ​​nearly eight square kilometers. This garden-style modern factory is a boutique tourist attraction that cannot be missed when traveling to Yibin.

The factory, with its exquisite and unique design, has formed numerous environmental architectural art scenic spots, becoming a major cultural tourist attraction in Sichuan. It was also the only enterprise to win the Creative Achievement Award at the "Contemporary Chinese Architectural Art Exhibition" at the 20th Congress of the International Union of Architects.

When you step into the factory, you will be dazzled by the unique humanistic sculptures, the well-arranged modern buildings, the rows of unique production workshops, the ancient and modern landscapes that make people linger, and the modern gardens with birds singing and flowers blooming. The aroma of wine and flowers will waft towards you, making you feel relaxed and happy.

Climate and best time to travel

Suitable for all seasons

Recommended number of days and locations for visiting

Recommended playing time: about 1 hour

Tickets

free

Attraction opening hours

8:00-18:00

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Most Popular FAQs for Wuliangye Liquor History Museum

What is the history and significance of this attraction/city?

The Wuliangye Liquor History Museum is dedicated to the history and heritage of Wuliangye, one of China's oldest and most renowned liquors, which originated in Yibin during the Tang Dynasty. The museum showcases the rich cultural and production history of this iconic drink, which plays a significant role in Chinese drinking culture.

Where is it located and how do I get there (metro, bus, taxi, walking)?

The museum is located in Yibin, Sichuan, near the Wuliangye distillery. It is best reached by taxi or car from Yibin city center. There are no metro services in the city, but local buses can also be used.

What are the opening hours and best times to visit?

The museum is open daily from 9:00 AM to 5:00 PM. The best time to visit is during weekdays, avoiding public holidays when it may get crowded with both tourists and locals.

What is the entrance fee/ticket price, and how to buy tickets (online/offline)?

The entrance fee is typically around 50 RMB. Tickets can be purchased at the museum entrance, and it is not necessary to book in advance.

Do I need to book tickets in advance, and how far in advance?

Booking in advance is not necessary unless visiting during peak tourist seasons or holidays. Tickets can be bought on-site.

How much time is needed to fully explore it?

To fully explore the museum and its exhibits, including the distillery tour and tastings, plan for about 2 to 3 hours.

What are the must-see highlights or main areas inside?

• The historical exhibition showcasing the origins and evolution of Wuliangye liquor.
• The production area where you can see the traditional methods of making the liquor.
• The tasting room where you can sample different types of Wuliangye liquor.

Are guided tours or audio guides available (and in which languages)?

Guided tours are available in Mandarin. Audio guides may be available in English for foreign visitors, but it’s recommended to confirm in advance.

What are the best viewpoints or photography spots?

Photography is allowed in most parts of the museum, especially in the production areas and historical exhibits. The outdoor areas surrounding the museum also offer great scenic views of the surrounding landscape.

What is the recommended route or itinerary inside?

Start with the historical exhibit to understand the roots of Wuliangye, then move on to the production area to see the distillation process. Finish the visit with the tasting room where you can sample different liquors.

Are night visits, light shows, or special tours available?

Currently, there are no night visits or light shows. Special tours may be available during festive periods, but it’s best to check in advance.

Is it crowded, and when are the least crowded times/days to visit?

The museum can get crowded on weekends and during public holidays. The best time to visit is on weekdays, particularly early in the morning, to avoid the crowds.

What facilities are available (toilets, food, water, rest areas, shops)?

The museum has toilets, rest areas, and a small gift shop where you can purchase Wuliangye merchandise. There are also cafes and water stations within the museum grounds.

Is the attraction accessible for elderly, children, or disabled visitors?

The museum is generally accessible, but some areas may involve walking on uneven surfaces. Wheelchairs may be available upon request for disabled visitors.

Is cash needed or are cards/mobile payments accepted?

Both cash and mobile payments (like WeChat Pay and Alipay) are accepted at the museum. Credit cards may also be accepted at some gift shops.

What restaurants or cafes are available inside or nearby?

Inside the museum, there is a small cafe offering light refreshments. Nearby, there are several local restaurants serving traditional Sichuan cuisine and local specialties like hotpot and grilled skewers.

Are there vegetarian/vegan/halal food options?

While there are vegetarian options available in nearby restaurants, halal food may be harder to find in the area, as the region predominantly serves Sichuan-style cuisine.

What hotels or accommodations are close to the site?

There are several budget to mid-range hotels near the museum in Yibin, such as the Yibin Hotel and other guesthouses. For more luxurious options, you may need to stay further in the city center.

What other attractions or landmarks are nearby and easy to combine in a day trip?

• The Yibin Bamboo Sea, a scenic area known for its vast bamboo forests.
• Fengxi Mountain, offering hiking trails and beautiful landscapes.

Are there souvenir shops and what are the typical souvenirs?

Yes, there are souvenir shops inside the museum and nearby that sell Wuliangye-related products, such as bottles of the liquor, branded merchandise, and local crafts.

What are the best transportation options to continue the trip after visiting?

After visiting the museum, you can take a taxi or bus to other nearby attractions like the Bamboo Sea or downtown Yibin. The Yibin Railway Station and bus terminals are easily accessible by taxi.