Do you know the story behind the protection of snow leopards in the Sanjiangyuan region?

Snow leopards are known as the "kings of the snow mountains." They live in the most remote and coldest mountainous areas in the world, such as the Sanjiangyuan region, which is the most concentrated area of snow leopard habitat in the world. Sanjiangyuan is not only the home of snow leopards, but also an important water source for the world. It is crucial for maintaining the balance of the entire ecosystem.

The protection work in the Sanjiangyuan region has always been a focus of global attention. In particular, snow leopards are the flagship species of the alpine ecosystem. Their population changes directly reflect the health of the ecological environment in this region. The number of snow leopards we see today is already very small. There are about 7,000 snow leopards in the world, of which 4,500 are in China, and the number of snow leopards in Sanjiangyuan accounts for more than 60% of the global total. Therefore, every move here is related to the future of the entire snow leopard population.

For this reason, Nuojin Hotel and Sanjiangyuan Ecological Protection Foundation jointly launched the "Nuo Shou Zi Ran" ESG project to strengthen snow leopard protection and habitat restoration. During the event, I not only learned about the background of the project, but also saw a particularly attractive artwork - Zhao Wenjing's snow leopard artwork "Heart of Steel." It conveys the tenacity and strength of snow leopards through art, which is deeply moving.

In this protection action, Nuojin not only donates and publicizes, but also encourages guests to participate in donations through hotel's actual actions, such as setting up snow leopard mascots, which allows more people to pay attention to and support snow leopard protection. All the funds raised will be specifically used for the rescue of snow leopards and the protection of their habitat. This approach is really meaningful!

I think that participating in such activities not only makes people feel the social responsibility of the brand, but also allows me to have a deeper understanding of the protection of snow leopards. I hope that more people can join in to protect these beautiful and precious creatures and contribute to our planet! 🌍🐆

Post by TechTricks101 | Feb 20, 2025