Why does the way we feel about Kamakura change every time we visit?

On a whim during a holiday, you might find yourself wanting to see the ocean, immerse yourself in history, or even enjoy the bustling crowds. Before you know it, you're strolling through the streets of Kamakura once again. Kamakura is not just a tourist destination; it's also a place that resonates with the hearts of travelers. This time, let's explore some fascinating tidbits about Kamakura that you'll want to share with others, along with five compelling reasons why you'll want to visit Kamakura over and over again.

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① The birthplace of Japan's first samurai government—a turning point in history
Kamakura is more than just a stylish tourist spot. In 1192, Minamoto no Yoritomo established Japan's first samurai government, the Kamakura Shogunate, here. The very streets you walk on might have once been trodden by samurai—such thoughts spark the imagination.

② The name "Onari Street" comes from the route used by shoguns!
Adjacent to Komachi Street is "Onari Street." The name originates from the route shoguns used to visit Tsurugaoka Hachimangu Shrine, with the phrase "onari" meaning "the shogun is coming!" Even the unassuming alleys are steeped in history.

③ Temple hopping isn't just about aesthetics—the tranquility of Zen temples touches the soul
Kamakura is home to many Zen temples, such as Kencho-ji, Engaku-ji, and Jomyo-ji. Sitting quietly and gazing at the gardens in serene silence can gradually bring peace to your mind. These moments leave a lasting impression on your inner self, more than any photograph ever could.

④ With both ocean and mountains, there's never a dull moment from morning to evening
Start your day with a morning visit to Tsurugaoka Hachimangu Shrine, enjoy lunch at a café in a traditional house, and end it with the sunset at Yuigahama Beach. The combination of history, nature, and gourmet experiences all in one day is a rare treat. Kamakura offers this luxury in a relaxed and unpretentious way.

⑤ The "Yoritomo Statue" at Genjiyama Park is more of a local favorite than a tourist spot
The benches near the bronze statue are a popular spot for locals to unwind. This hidden gem, often overlooked by tourists, is a quintessential part of Kamakura's charm. Surrounded by nature, taking a deep breath here can make your heart feel lighter.

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More than sightseeing, less than living—that's why Kamakura keeps calling you back.
Temples, the ocean, narrow streets, and cozy cafés. They're all ordinary elements, yet somehow they feel extraordinary here. Discover the unique allure of Kamakura for yourself on your next visit.