Hoshinoya Resorts' new hotel brand "BEB"

#japanhotel
The Hoshino Group changed its luxury image and opened a new brand - "BEB (ベブ)". It was born because "want to travel more than the younger generation (若い世代にもっと旅をしてほしい)", so the price is set, are much cheaper. Also the BEB series is very welcoming to cyclists, with ample equipment and parking space for it.
The first in the series in 2019 is located in Karuizawa, Nagano Prefecture, "BEB5 Karuizawa (Hoshinoリゾート BEB5 Karuizawa", in order to attract young people, check in, if all occupants under 35 years old, there is a discount social a lot of wood, very nature.

Post by mybambam | Dec 25, 2022