A perfect guide to shopping, shopping, etc. in Dogok Shopping Street, which is even prettier on rainy days!♨️

#JapanGuide

📍Address/Location
• Dogo Yunomachi area, Matsuyama City, Ehime Prefecture
• Approximately 250m L-shaped arcade connecting Dogo Onsen Main Building ↔ Dogo Onsen Station
• Directly connected to the tram station, convenient route from hot springs → shopping → station!

⏰ Operating hours
• Every day 9:00 ~ 22:00 (or 21:30~22:00)
• The best atmosphere is when you walk around in a yukata in the evening 🌙

💰 Price range
• Souvenirs and snacks 300 yen ~ 2,000 yen
• It is full and diverse, mainly with local specialties such as Iyobari towels and tangerine-flavored snacks
• Small restaurant or cafe menus are around 500 ~ 1,500 yen, and you can get a simple meal

💡 Tips
• Recommended for participating in the ‘Dogo Village Stamp Rally’: If you collect all 30 stamps in the shopping street, you can receive a souvenir and a hot spring ticket
• Don’t miss the Botchan Karakuri Clock (clock tower) doll show that moves every hour
• There are footbath & wrist hot spring experience zones on both sides of the shopping street, so you can experience hot spring water while shopping
• Arcade The ceiling is roofed so you can enjoy the view comfortably even on rainy days.

📝 Impressions
The layout where you can enjoy the hot springs at the main building of Dogo Onsen and then slowly walk around in a yukata while enjoying shopping, snacks, and experiences at the same time is really attractive.

There are many local products such as tangerine-flavored snacks, Iyobari towels, and souvenir chopsticks, so it's perfect as a souvenir of your trip!
It was fun to watch the clock tower show that gathered every hour, and it was nice to rest your feet in the footbath and take pictures.

It was perfect to capture a memory under the soft arcade lights in an atmosphere where tradition and modernity come together.
I highly recommend this course that fills up your hot spring trip with shopping and experiences! 🛍️💖