Mikan juice spurting out of the snake's mouth! Emotional hot place at the entrance of Matsuyama Castle Itori

#JapanGuide

🛍️ Iori Matsuyama Ozooka Store 伊織松山お城下店

📍Address / Location
〒790‑0004 3‑2‑45 Daikaido, Matsuyama City, Ehime Prefecture
→ Right next to the Matsuyama Castle Ropeway platform, within 5 minutes walk from the Daejeon Street Tram Station!

⏰ Business hours
• 9:00–19:00 every day
• Inside Mikan Juice Zone (Shin-Ehime Branch) is open from 9:00–18:00

💰 Price range
• Towels and miscellaneous goods: hundreds of yen to thousands of yen
• Mikan Juice: Approximately ¥550 per glass, 3-type comparison pack ¥770

💡 Tips
• A variety of Imabari towel sample bar, you can touch and choose for yourself
• Mikan Juice ‘蛇口飲み場’ in one corner of the store, you can enjoy 5 types of local tangerine juice right by the glass! 🍊
• Photo zone and tasting zone, you can take pictures and taste various juices 😊
• Gift/souvenir packaging and initial embroidery/wrapping service complete

📝 Impressions
“I stopped by after seeing Matsuyama Castle, and I felt good from the moment my hand touched the soft Imabari towel. I touched it myself and chose a design that suited my taste, and then I had a refreshing glass of tangerine juice flowing from the snake mouth! It’s good as a single glass, or you can enjoy it even more refreshingly with the 3-type comparison pack. The taste of the local tangerines was delivered as is, and all the fatigue from my trip was gone. You can make even more special souvenirs with wrapping or embroidery, and you can give them to your friends or family as gifts. I also really liked that it’s indoors so you can shop comfortably even on rainy or sunny days. Thanks to the Iori store, it feels like ‘shopping + experience + souvenir’ is complete in one place! 🧡”