GUM Fair - The Heart of New Year's Moscow

Every year at the end of November, Red Square transforms into a vibrant Christmas town filled with millions of lights, cheerful laughter, and the scent of vanilla.

🎠 In the very heart of the capital, near the Kremlin walls, the GUM Fair and GUM Ice Rink appear, creating an unforgettable winter wonderland atmosphere.

Here, you'll want everything at once:
☕️ A cup of hot chocolate while skating to music from old movies,
⭐️ A star-shaped gingerbread to relive the taste of childhood,
📸 A photo against the backdrop of twinkling garlands and wooden stalls adorned with fir branches.

🪆 The stalls offer New Year's gifts in Russian style—handmade ornaments and Christmas decorations, matryoshka dolls, painted trays, decorative boxes, embellished felt boots, knitted mittens, and Orenburg and Pavlovo Posad shawls.

🥞 Among the treats are golden pancakes with caviar, hot pies, baked potatoes, tea from a real samovar, and aromatic sbiten with honey.

✨ The GUM Fair is not just about shopping or entertainment. It's about the mood that fills you from within.

🎄 Want to feel the approach of the New Year? Come here in the evening when the lights illuminate the square, and everything around turns golden. Moscow knows how to amaze!

Post by RENATAINTRAVEL | Oct 26, 2025

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