【Cultural Heritage】Queshan Iron Flower Show Ignites Nighttime Cultural Tourism Consumption

The Queshan Iron Flower Show integrates intangible cultural heritage skills into nighttime tourism. At night, the spectacular iron flower performance dazzles the audience as molten iron blooms in the air like fireworks. Around the show, a themed night market offers local snacks and handicrafts. Cultural exhibitions showcase the history and craftsmanship of the iron flower tradition. Nearby hotels feature iron flower-themed rooms, allowing visitors to fully immerse in Queshan's cultural charm at night. This attracts crowds of nighttime tourists, boosting local dining, accommodation, and other consumption, while promoting the prosperity of nighttime cultural tourism.

Intangible Cultural Heritage Inheritor | Jiang Xunqian:
Jiang Xunqian (formerly Liu Yaqing), a native of Hengyang, Hunan, is the first female inheritor of the national intangible cultural heritage "Queshan Iron Flower" and a traditional culture influencer with over 50 million social media followers. Originally an illustrator, she gained attention in 2017 by sharing velvet flower-making videos, embarking on a journey to explore intangible heritage. She has mastered skills like Peking opera, nut carving, and dough figurines. In 2023, she apprenticed under iron flower master Yang Jianjun, overcoming challenges like high-temperature burns to become Queshan Iron Flower's female inheritor. Her related videos garnered over 100 million views, reviving interest in this endangered art. In 2024, she created a -20℃ ice dragon sculpture, amassing 500 million views. Blending "traditional skills + modern media," she has broken cultural barriers, earning a spot as a 2024 "China Intangible Cultural Heritage Annual Figure" candidate and being hailed as a "light chaser" of intangible heritage.

Post by Tourism Innovation Awards | May 24, 2025