Hamilton Watch Pop-up Store at Dosan Park in Seoul — An Experience Immersed in the Watch Brand's Identity

#SeptemberTravelSupport The Hamilton Watch pop-up store in Gangnam-gu, Seoul, is an event space set up at Collabo House Dosan on Dosandaero, themed "STEP OUTSIDE." Focusing on the new Khaki Field collection and military heritage designs, it was a chance to truly experience the brand's identity. 😊
The pop-up featured striking visual elements like furniture, sculptures, and a large photo wall, making it a performance in itself. Even non-watch enthusiasts could sense the brand speaking through its space. Each product was available for testing on the wrist, allowing visitors to experience the material, finish, and comfort of the pieces in person.
The interior was dominated by ochre and navy blue tones, with military-inspired details throughout, creating a fusion of adventure and retro sensibility. The staff provided clear and concise guidance, and the pop-up merchandise and limited-edition accessories made it a delightful souvenir. Depending on the time of day, there may be a considerable wait time, so we recommend visiting on a weekday morning or during the middle of the pop-up window. With plenty of photo opportunities, it's even better if you visit with a friend or loved one. This sensational and memorable pop-up combines brand experience, shopping, and photo opportunities all in one place, so we confidently recommend it.

Post by 42charity | Sep 16, 2025