2023 Shopping Mall Year of the Rabbit Competition｜Hang Lung Plaza Welcomes the New Year with “Spring in the Mountains and Rivers”

The new year is full of spring, and we happily welcome the rabbit to bring good luck and auspiciousness to the new year. With the theme of "Spring in the Mountains and Rivers", Shanghai Henglong Plaza will create a limited-time New Year theme installation in the mall from January 6, 2023, presenting the beauty of Chinese landscape with wonderfully creative offline interactive check-in installations, and specially setting up many New Year theme workshops to bring guests an immersive New Year interactive experience and feel the strong "New Year flavor".

The interactive installation of red mountains and rivers in ink painting on the first floor of the mall is inspired by the ancient oriental ink painting art. Guests can draw new year fortune words on the electronic interactive screen of the installation, trace the red characters, scan the QR code to receive an exclusive greeting card with words on it, freeze the blessings and enjoy the festive season.

The interactive New Year blessing installation on the second floor of the mall combines beautiful images such as mountains, rivers, jade rabbits, and peach blossoms to present a New Year scene. Guests can receive limited edition fortune sticks, write blessing words, and hang their messages on the branches of peach trees, wishing that the new year will be better than the old year.

In addition, we also ingeniously make New Year-themed red envelopes in the same style as gifts to share the joy of the New Year with guests.

Post by ABRAHAM HINES | Jul 14, 2024