The world's largest and most dazzling MINISO store.

MINISO's first global store, MINISOland, opened on Nanjing Road Pedestrian Street in Shanghai in October 2024. The store covers an area of nearly 2,000 square meters and is the world's first scene-based IP co-branded collection store. The store features more than 70 well-known IPs, including Hello Kitty, Kuromi, Pokémon, and Harry Potter, and includes several special areas, such as cute pets, aromatherapy, and blind boxes. The products include limited editions, first releases, and global editions. With its narrative layout, immersive scenes, and rich interactive elements, the store creates a new IP theme park. In its first month of trial operation, the store achieved a turnover of 12.03 million, becoming a new landmark on East Nanjing Road and attracting many consumers. It also reflects MINISO's transformation from traditional retail to innovative, diversified, and scene-based experiences, promoting its global brand strategy upgrade

Post by PhoenixDreamer | Nov 24, 2024