MINISO LAND: A Wonderland of Lifestyle Goods

MINISO LAND, the flagship store of MINISO (名創優品) in Shanghai, China, opened in October 2024 on Nanjing East Road. It is the world's first "IP-themed park-style" store❣️

Spanning approximately 2,000 square meters across three floors, the store features collaborations with over 70 popular IPs, including Harry Potter, Sanrio, and Disney, offering exclusive products and interactive exhibits.  

While MINISO has numerous stores across China, this particular location stands out as a unique and special MINISO experience👍

🔍 Key Features

IP Collaboration Products: The store offers a wide range of exclusive items featuring popular characters such as Harry Potter, Sanrio, and Disney.

Interactive Zones: Dedicated themed areas, including pet supplies, aromatherapy, and blind boxes, provide visitors with immersive shopping experiences. 

Photo Spots: Both inside and outside the store, there are numerous photo-worthy spots adorned with large character sculptures and decorations.

🚃 Access

Conveniently located just a short walk from "Nanjing East Road Station" on Metro Line 2 or Line 10, MINISO LAND is an ideal stop during your sightseeing or shopping adventures. 

MINISO LAND goes beyond the traditional concept of a lifestyle goods store, combining entertainment and experiential shopping into one exciting destination. If you're visiting Shanghai, make sure to check it out! 

⚠️ As a popular spot, there may be queues during peak hours. However, the spacious layout allows for a large number of visitors at once, so the wait time is usually manageable😄

Post by momo旅 | Apr 18, 2025