Visit to Shanghai Wiggle Wiggle Flagship Store – A Colorful Vibe, the Joy of Shopping and Experience

📍 Location: 308 Anfu Road, Xuhui District, Shanghai
⏰ Hours: Daily 10:00 AM – 9:30 PM (or open until 10:00 PM)

1. Brand & Offline Story

Wiggle Wiggle is a lifestyle brand that started in Korea in 2014. It first gained attention with silicone cases and then expanded into accessories, home goods, and travel items.

After entering the Chinese market in 2019, it opened its first flagship store in Shanghai on May 1, 2024, where local fans lined up from the opening day.

2. Space Layout – A Unique Experience Across 4 Floors

1st Floor – Intro & Photo Zone
At the entrance, there is a large Wiggle Bear doll and an alien-shaped object, making it a very popular photo spot.

2nd Floor – Kitchen & Living Goods
This floor is full of goods that bring cuteness to everyday life, including kitchenware and interior accessories.

3rd Floor – Stationery & Fashion Accessories
There is a variety of notebooks, pens, bags, and fashion items with unique designs that catch the eye.

4th Floor – Bathroom & Unique Spaces
Features unusual experiential interiors like a bathtub bear doll and an upside-down room tilted at 90 degrees.

3. Popular Photo Zones & Tips

There are many visually creative and fun setups such as the large bear doll at the entrance, mirror points on the stairs, ceiling bears, and elevator photo zones.
Since the photo zones are narrow and very popular, visiting on weekday mornings or early hours is recommended.
If you prepare a colorful “dopamine style” look, you can take even cooler photos that match the store’s atmosphere perfectly.