Exclusive to mainland China: HEYTEA and CHIIKAWA team up to launch limited-edition drinks, launching this week!

The HEYTEA and CHIIKAWA collaboration series will launch in mainland HEYTEA stores starting in August 2025. Featuring the iconic Chii Kawaii, Xiao Ba, and Brother Rabbit, the collection boasts a minimalist, hipster aesthetic and is a fan favorite. The series includes three limited-edition drinks: Matcha Pop Ice, Crème Brûlée Matcha Ice, and Crème Brûlée Oil-Cut Oolong Ice, all refreshing and rich, perfect for summer.

In-store displays include co-branded paper bags, cup sleeves, and insulated bags, along with mini ceramic cups, metal badges, and other accessories, inviting fans to take photos. Stores also feature limited-edition light boxes and posters inspired by CHIIKAWA characters, adding fun and interactivity to the event atmosphere. Select stores also feature 3D decorations featuring the three characters, exclusive check-in walls, and character-themed settings, creating an immersive experience.

A themed flagship store in Shenzhen's Qianhai Yifangcheng District offers an immersive experience. Since the event does not include stores in Hong Kong, fans will need to travel north to grab the products and spark a CHIIKAWA craze!

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Post by benkwan | Sep 2, 2025