Hong Kong's Only "Happy Animal Crackers: The Movie" Pop-Up Store

The classic snack "Happy Animal Crackers," cherished by generations, is making its big-screen debut with "Happy Animal Crackers: The Movie" on July 11, 2025. ELEMENTS mall has gathered the movie's main characters to create a pop-up store themed around a baking workshop. The store offers a variety of imported Japanese merchandise and movie-related products, along with several pet-friendly photo spots. You're invited to experience an immersive interactive shopping adventure, take on exciting challenges, and step into the whimsical world of animal crackers filled with fun and surprises.

Take on the "Happy Animal Adventure" Challenge and Collect 10 Limited-Edition Character Cards

"Happy Animal Crackers: The Movie" tells the story of an epic animal adventure, and ELEMENTS mall has its own "Happy Animal Adventure" for you to experience! Complete the challenges to earn collectible character cards*, a must-have for fans!

The five challenges include:

Challenge 1: "Pegasus Mission" 【Difficulty: ★★】
Location: Atrium Plaza
Ten animal characters have "ventured out" to Atrium Plaza. Capture a photo of Pegasus, one of the main characters, and show it to the pop-up store staff.

Challenge 2: "Photo Mission" 【Difficulty: ★】
Location: Pop-up Store
Take a photo at the pop-up store, upload it to social media with the hashtag #ELEMENTSHK, follow ELEMENTS on Instagram, and show the shared post to the pop-up store staff.

Challenge 3: "Movie Mission" 【Difficulty: ★★★】
Location: PREMIERE CINEMAS
Present two same-day physical or electronic tickets for "Happy Animal Crackers: The Movie" at PREMIERE CINEMAS to the pop-up store staff.

Challenge 4: "Cookie Mission" 【Difficulty: ★★★★★】
Location: Pop-up Store
Challenge the pop-up store staff to flip a cookie pillow into an animal character within 30 seconds.

Challenge 5: "Ultimate Mission" 【Difficulty: ★★★★★】
Location: Pop-up Store
Show the pop-up store staff your completed mission card for Challenges 1–4.

*Complete each challenge to randomly receive one card. Cards are limited and available on a first-come, first-served basis.

Exclusive Movie Merchandise: A Must-Have for Fans

Over 40 adorable items are exclusively available, including movie merchandise such as plush pillows, long-handle umbrellas, coin purses, luggage straps, and phone lanyards, as well as a range of Japanese products that are sure to spark a collecting frenzy. Highlights include mini erasers in glass jars with on-site custom name engraving and customizable phone lanyards to create unique keepsakes.