A must-see for beer lovers! If you come to Hokkaido, toast at Sapporo Beer Garden

#JapanTravelGuide

This time, we'll introduce must-see spots for beer lovers in Sapporo.

The Sapporo Beer Museum, located in Naebo, Sapporo, Hokkaido, is a recommended spot for beer lovers as well as history and architecture enthusiasts. The imposing red brick building and the five-pointed star logo are its landmarks. While it's not a factory, you can still get a real feel for the history and culture of beer!

🔍 Main Sights & Tasting Tour
Free Admission: Explore the exhibition galleries at your own pace. Perfect for those who want to relax and enjoy themselves without worrying about time.

Tasting Corner in Star Hall
A three-variety tasting set featuring the classic "Sapporo Black Label," "Sapporo Classic (Hokkaido only)," and "Kaitakushi Beer" is available.
Prices range from ¥800 to ¥1,200.
Single beers cost around ¥300 to ¥550.

Premium Tour
Enjoy a guided tour of the museum's exhibits, and at the end, enjoy a tasting of two beers: the limited-edition "Revival Sapporo Beer" and the classic Black Label.
The tour lasts approximately 50 minutes.

Participants typically pay ¥1,000 for adults, ¥500 for junior high school students through 20, and free for elementary school students and younger. Reservations are required.
Non-alcoholic beverages are also available!
My partner had a non-alcoholic drink because he was driving. 😭

📅 Reservations & Check Times
Premium tours can be booked up to four weeks in advance on the official website.
We recommend booking early!
It's popular, and the days you want to go are often fully booked. 🈵 😭

Opening hours are 11:00 AM - 6:00 PM (last entry at 5:30 PM),
and last tasting orders are usually at 6:00 PM.

⸻

🌆 Nearby Sightseeing Spots & After-Sightseeing Plans

It's fine to just visit the Sapporo Beer Museum, but there are also many other fascinating spots in the surrounding area, so touring them all will be a great way to experience the full experience.

Sapporo Factory: A commercial facility built on the site of an old factory, it features brick buildings and chimneys, shops, and cafes. The atmosphere is lovely and photogenic.

Odori Park / Sapporo TV Tower: In the heart of the city. It offers a grand view, with beautiful seasonal flowers and illuminations.

Nijo Market: This is the place to enjoy seafood and local ingredients.

It's a popular spot for breakfast and snacks.

JR Tower Observation Deck: Enjoy panoramic views of the nightscape and cityscape, especially in the evening!