Explore Hokuriku with a relaxed mindset

Tired of Kyoto and Osaka? Discover the hidden gems of Japan's lesser-known Seiryu-do route in the Chubu region, where breathtaking scenery awaits! From Nagoya, Shirakawa-go, Toyama's Tateyama Kurobe, Kanazawa, to Fukui...
Seiryu-do offers tranquility without the crowds, with cool and comfortable summer temperatures. No sweating in packed tourist spots! Especially Shirakawa-go and Kanazawa's tea houses—every photo is a masterpiece!

Nagoya
Who says Nagoya is just about Nagoya Castle? Step into the whimsical world of Studio Ghibli Park or have a blast at Legoland! Savor the ultimate "Unagi Three Ways" delicacy, and don't miss the stunning night view from Nagoya TV Tower!

Shirakawa-go
A real-life fairytale village! This UNESCO World Heritage site features gassho-style houses surrounded by lush greenery in spring and summer, and magical winter illuminations. Wander through century-old thatched-roof homes and enjoy postcard-perfect views from the observation deck.

Takayama
Travel back to the Edo period! Hida Takayama's old streets are known as "Little Kyoto." Enjoy freshly grilled Hida beef skewers at Miyagawa Morning Market, try hoba miso at traditional shops by the red bridge, and take in breathtaking views from the Shin-Hotaka Ropeway!

Toyama
Marvel at the beauty of Amaharashi Coast and traverse Japan's deepest V-shaped gorge in Kurobe Canyon! Witness the glowing firefly squid phenomenon in Toyama Bay at night, sip coffee at the Instagram-famous Starbucks with snow-capped mountain views, and experience the awe-inspiring "Alpine Route" snow walls in spring at Tateyama Kurobe.

Kanazawa
The art capital of Hokuriku! Stroll through Higashi Chaya District in a kimono and immerse yourself in geisha culture. Wander through Kenrokuen Garden, stunning in all seasons, and indulge in dazzling gold-leaf ice cream. Feast on fresh seafood bowls at Omicho Market!

Fukui
Face the dramatic cliffs of Tojinbo, where rugged columns meet the roaring waves of the Sea of Japan—an exhilarating sight! Fukui boasts pristine water sources, making its Kokuryu sake smooth and refined—a must-try. In Echizen, you can even experience making traditional handmade washi paper!

7-Day Itinerary Suggestion:
Day 1: Nagoya
Day 2: Shirakawa-go Gassho Village - Takayama
Day 3: Miyagawa Morning Market - Shin-Hotaka - Toyama Bay Night View
Day 4: Tateyama Kurobe Round Trip
Day 5: Kurobe Canyon - Kenrokuen Garden
Day 6: Omicho Market - Kanazawa Tea House - Tojinbo
Day 7: Kokuryu Sake - Echizen Coast - Handmade Washi Paper Workshop