Tiramisu Journey

We're at Costco!

Costco has become a popular family travel spot.

Costco is said to be the origin of the phrase "This is so hot!"

However, it would be difficult to fully explain Costco in this few words, so let's talk about tiramisu.

There are many tiramisu experts on trip memory, and since we're all tired of hearing the usual stories, let's consider how human desires change from the perspective of tiramisu.

Humans have three basic needs: hunger, sex, and sleep.
Why these three? I won't go into detail here, but these three desires are actually related, and from that perspective, you'll notice that the elements people seek in sweets and the elements they seek in a lover are very similar.

There are similarities, like the melt-in-your-mouth sweetness of tiramisu and the heart-melting sweetness of romance, but we'll leave the romance-brain out for now.

In a word, it's "value for money."

Among these, this time I'll focus on "performance."
The elements people seek in a partner in romance.

First, in the "wild" era, when the world was not yet at peace.

The element people sought in men was "strength." Pure strength to protect themselves from external enemies and survive. This tendency remains in the wild, but humans were similar until a generation ago.
In the Middle Ages, giants were a threat if people left their cages, so muscular, strong warriors were preferred over handsome men.

Times moved on.

The existence of nations on Earth became known to the world, marking the most peaceful period in history.
Perhaps around the Meiji period, the age of the sword came to an end, and a new era, where everyone could live in peace after the sacrifices of the bloody sword, began.
Muscles had become a form of entertainment. At the same time, capital gained more power than violence.

The quality of men's desires shifted from "muscle" to "wealth."

Few people of this generation are familiar with the popular phrase "Marrying into a wealthy oil or real estate tycoon is wonderful!" Around this time, the bubble era began, ushering in a chaotic era in which money and greed intermingled to the extreme.

But then the bubble burst.
The lost 30 years, the "Heisei Recession," marked a period of stagnation.
Young people lacked money, dreams, and passion, but during the bubble, the country accumulated wealth, and each prefecture developed world-class infrastructure and systems.

In short, it was an era when life was easy.

In Tokyo, part-time workers earned ¥1,000 per hour. Working 10 hours a day earned ¥300,000 a month. A monthly income of ¥20,000. Easy.

This was Japan's temporary easy mode. We live in an age where we no longer need muscles or large amounts of money to survive.

The only thing we want from a man is "entertainment." Finally, we've entered an era where we no longer need a man, and instead seek out a man as a luxury item. He needs to look good, have no flaws, and, ideally, be entertaining. And, if possible, low "cost."

Now, all you tiramisu masters have probably noticed by now.

Tiramisu throughout history has undergone a similar transformation.

In times of poverty and sugar scarcity, tiramisu was sought after as a lump of sweetness. It was like a Chinese mooncake. It lasted a long time and was a sweet bomb!

As time passed,

As people gained money, they preferred expensive, high-quality products, like those from famous pastry chefs or famous brands.

At the same time, tiramisu believers began to emerge.
Some enthusiasts traveled to Italy every year to the Tiramisu World Cup to study the craft. Their blood, tears, and mascarpone cheese set the standard for tiramisu. This led to the creation of the tiramisu line.

Then, with the advent of deflation, the question became how to fill our stomachs with large quantities of tiramisu at the lowest possible cost while maintaining the tiramisu line.

That's it. Costco's tiramisu.

It's reasonably tasty.
It's impactful and satisfying.
It can be frozen and enjoyed in a variety of ways, but there's just too much.

This is the king of cost-effective tiramisu, symbolizing the Heisei era.

In the Reiwa era, cost-effective tiramisu has evolved into "photogenic" tiramisu.
This tiramisu is more photogenic and impactful than flavorful.
The original Beckerie is the most famous, but the Pinatubo tiramisu, famous for the line, "Oh no, the cocoa powder's going to erupt!", is also hard to beat.

That's all.

I used tiramisu as an example this time to concretely demonstrate the correlation between sweetness and love.
If you have a favorite dessert, please share it. I want you to compare the history of sweets with the original.

And above all, what I wanted to convey is that

This story has a future.

Eye-catching tiramisu is not the end point.

In the future, the tiramisu that people desire will likely change again to keep up with the changing times.

At that time, don't miss your chance to catch your sweetheart.

Observe.

Tiramisu.

And taste.

Tiramisu.

...

Glory to tiramisu.

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