Dona's Taichung Coffee Concept Store | "European Coffee Factory" on Chongde Road: A Beitun Outpost Where You Can Buy Cakes and Coffee Until Midnight

This concept flagship restaurant combines coffee, cakes, and bread under one roof, offering long-term service. The interior features a symbolic large gold-bronze water clock, creating an industrial-meets-European bistro atmosphere.

• Address: No. 301, Section 2, Chongde Road, Beitun District, Taichung City; Tel: 04-2241-0409.
• Hours: 8:00 AM–12:00 AM (daily until midnight).
• Transportation: Near Taichung MRT Wenxin Chongde Station, approximately a 6-8 minute walk (depending on your walking distance).
• Serves: Coffee, cakes, pastries, and baked bread. Wi-Fi is available on site.

Background and Development | A brand that originated in Kaohsiung and established a "concept store" in Taichung

Donazhi's first store opened in Zuoying, Kaohsiung in 1989. In 2006, it transitioned to a comprehensive coffee and bakery business, and in recent years, has expanded to multiple locations across Taiwan. The brand's positioning has always emphasized "affordable prices + long hours," and it continuously releases new seasonal products.

The "Coffee Concept Pavilion" fully embodies the brand's spatial language: with its dimmed lighting, minimalist bar counter, and gold-bronze drip design on the second floor, it creates the illusion of being in a European coffee factory. It's no wonder it's become a popular destination for Beitun residents to "catch coffee, buy cake, and temporarily work on their laptops."

Take a look through the photos: From the 3D lettering at the entrance to the overflowing mini cakes

My visit was on a weekday afternoon:

• The 3D lettering at the entrance and the green plant wall are easily recognizable. On the left, you'll find the ordering counter, and the back wall is neatly lined with coffee beans and other accessories.

• The cake cabinet and bakery area are the focal points, offering a wide variety of small cakes (seasonal fruits, chocolate, taro, and more are common), along with room-temperature snacks. • A large menu board hangs on the wall, showcasing coffee, cocoa, tea, and smoothies. I ordered a hot latte and a refreshing sparkling drink, which were both light and refreshing, perfect with a small cake.

• The second floor offers warmer lighting, black metal and wooden tables and chairs, and a quieter atmosphere than the first floor, perfect for chatting or catching up on some work. The Wi-Fi is very practical, providing a sense of security for those who need to power up their devices.

My personal tip: The desserts here aren't over-the-top, but rather offer a wide selection and perfectly sized portions. A small cake paired with a hot drink is both casual and relaxing. 🙂

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Ordering and Seating Guide (First-Timers)

1) How to Choose a Drink?

• Classic: Espresso (Americano, Latte, Cappuccino) is stable and long-lasting.

• A refreshing break: Sparkling drinks or fruit teas with a pronounced acidity complement the cake perfectly.

• Relaxing: Hot tea or cocoa are perfect for extended conversations. (The store offers a complete line of coffee, cakes, and baked goods, with friendly price ranges; please refer to on-site signage for details.)

2) How to choose dessert?
• Afternoon tea for one: small cake + hot drink.
• Sharing: one cake + one croissant or bread, plus a separate drink.
• Birthday takeout: The cake counter offers a variety of round and slice options, so ordering directly on-site is the most intuitive.

3) Where is the best place to sit?
• Window area on the first floor: Enjoy the bustling Chongde Road scene as a backdrop, and cups are served quickly.
• Upstairs: Warm lighting and low volume make it ideal for business meetings or extended chats.
• Electrical outlets and seating arrangements vary by area, so it's recommended to walk around before deciding.

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Transportation and Routes
• MRT: Exit Wenxin Chongde Station and walk about 6–8 minutes. Cross Wenxin Road and turn onto Chongde Road Section 2. Easy to walk even on rainy days.
• Driving/Biking: There are plenty of curbside parking along Chongde Road, and there are also paid parking lots nearby (we recommend arriving 5–10 minutes early during peak hours).
• Takeout/Delivery: If you need to take cakes home or to work on a whim, the counter offers smooth traffic flow; the brand also cooperates with delivery platforms (subject to on-site announcements).

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Recommendation (6 o'clock summary)
1. Open until midnight: This place is perfect for those who want to continue their dessert craving after class, work, or a movie.
2. Memorable Space: The second floor features a gold and copper clerestory with an industrial style, perfect for photo ops without interfering with your meal.
3. Coffee, cake, and bread all in one place: Perfect for last-minute birthdays, afternoon tea, or takeout breakfast.
4. Wi-Fi Friendly: Safe for temporarily opening your computer or transferring files.
5. Convenient Location: Near Wenxin Chongde Station, easily connected to Beitun, North District, and the Beitun Airport MRT line.
6. Brand Heritage: Founded in 1989 and expanding from Kaohsiung to today; the concept store embodies the brand's story.

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Donutes Taichung Cafe Concept Store
Address: No. 301, Section 2, Chongde Road, Beitun District, Taichung City
Tel: 04-2241-0409
Hours: 8:00 AM–12:00 AM
Services: Coffee/Cake/Bakery/Wi-Fi
Nearest MRT Station: Wenxin Chongde Station (approximately 6-8 minute walk)

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My Real Moment

That day, I put my computer in my bag and simply stopped working. I just sat in the corner of the second floor, watching the crowds and the lights of the cake stand. My latte was perfectly warm, leaving a faint trace of foam on the cup. My friend's sparkling drink at the table was a vibrant pink, a striking contrast to the greenery outside the glass door. Before leaving, I grabbed two more small cakes to take home—that's the beauty of the concept store: you can sit down and enjoy a moment, or take the sweet treat to go. 🍰☕️

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