Check in at Portofino: The Star-Studded Chic Experience of the Colorful Town

Who can resist a town that weaves "Mediterranean romance" into every brick and tile? When you see photos on social media of colorful houses surrounded by the blue sea, luxury yachts docked at the pier, and celebrities casually snapping sunset silhouettes, nine times out of ten, they come from the same place—Portofino, Italy. This town has no bustling commercial streets but hides a lifestyle that the whole world envies: waiting for the sunlight to just hit the rim of your coffee cup, enjoying seafood while listening to waves lap against the pier, and even strolling along cobblestone paths dappled with light and shadow. Today, let me take you to unlock the in-depth experience of this "celebrity’s secret town," from must-visit spots to hidden gems, so you can live in the scenery like a local.

1. First Impressions of Portofino: A Palette Spilled by God

Newcomers to Portofino are always struck by the town’s colors—not in bold, heavy strokes, but pastel greens, pale yellows, and light browns of houses staggered along the hillside, like children’s building blocks softened by sea breeze and sunlight. Most of these houses date back to the 19th century; some have been converted into boutique hotels, others are local homes with bougainvillea and lemon trees on the windowsills, and opening the window reveals a bay so blue it’s almost transparent.

Must-visit landmarks:

- Portofino Harbour: This is the "heart" of Portofino and the place with the highest chance of celebrity sightings. Early in the morning, fishermen dock their boats and display freshly caught lobsters and scallops at small stalls by the pier; by noon, luxury yachts worth millions fill the harbor, and their owners dine al fresco at nearby restaurants, with sunlight glinting off white tablecloths and cutlery. It’s recommended to find a bench by the pier and sit for half an hour, watching yachts come and go, listening to locals chatting in Italian, and soaking in the deeply relaxed atmosphere.

- Castello Brown: This 16th-century castle sits at the highest point of the town and was once a defensive fortress, now converted into a museum. Don’t just focus on the indoor artifacts—be sure to climb to the rooftop terrace, the best spot to overlook all of Portofino. Especially at sunset, when the sun dyes the sea golden-red, the shadows of the colorful houses stretch long, and the sea breeze carries the scent of lemons. Every photo here looks like a "no-edit masterpiece." Tickets cost about 10 euros; it’s best to visit after 4 p.m. to avoid crowds and catch the sunset.

- Chiesa di San Giorgio (St. George’s Church): The town’s "artistic landmark," with white walls and a blue dome, and a few stone steps at the entrance where people often sit for photos. Inside, the church is quiet, without lavish decorations, only simple murals and candlelight—perfect for resting after a walk, listening to the priest’s soft chanting, and feeling a moment of peace. The stone-paved road outside the church is especially photogenic; wear a light-colored dress and stand on the steps while a friend shoots from below to frame both the church and the bay in the shot.

2. Deep Dive Experience: More Than Just Checking In, Live the Chic Lifestyle

Portofino’s charm has never been about "sightseeing" but about "living." The locals’ day moves slowly: buying freshly baked croissants at the bakery in the morning, eating seafood at a seaside restaurant at noon, reading in a café in the afternoon, and strolling along the trails at dusk. To truly feel the chic lifestyle here, you have to follow the locals’ pace.

Five unmissable experiences:

1. Have a "celebrity favorite" coffee at a century-old café: Caffè Portofino by the harbor is the town’s oldest café, open for over 120 years, visited by Madonna and Beyoncé. Try a cappuccino with almond biscuits, sit at the outdoor seats, watch the yachts and colorful houses across the way, and slowly sip your coffee until it cools—here, "wasting time" is the real business. Be sure to secure a seat in advance, as queues are common in peak season.

2. Enjoy a "sea-to-table" seafood meal: Most restaurants are tucked away in alleys, like Trattoria da Puny, where the owner picks the freshest seafood from the harbor every morning. The menu changes daily based on the catch. Must-try dishes include seafood pasta and grilled lobster; the pasta sauce is made with tomatoes and white wine, and the lobster is grilled crispy outside and tender inside, paired with local white wine for a true taste of the Mediterranean. The average cost is about 50 euros per person; reservations are recommended, especially for dinner.

3. Walk the "Love Trail": From Portofino to nearby Baia di Paraggi, there’s a coastal trail known locally as the "Love Trail," about 2 kilometers long and taking about an hour to complete. One side is cliffs, the other the sea, with wildflowers and viewing platforms along the way. When tired, stop to enjoy the sea breeze. At Baia di Paraggi, you’ll find a private beach with white sand and crystal-clear water—perfect for kicking off your shoes and feeling like you’re stepping on tiny diamonds.

4. Explore boutique shops and find "Portofino exclusives": The main street is short but packed with treasure shops. For example, Boutique Portofino sells jewelry made by local designers using shells and colored glass from the bay, all handmade and reasonably priced (about 50-200 euros), perfect as souvenirs. There’s also Libreria Portofino, a bookstore with many old photos and albums of Portofino; even if you don’t buy anything, sitting by the window to read is very relaxing.

5. Stay a night in a "sea-view historic hotel": If your budget allows, spend a night in Portofino. Hotel Splendido is the town’s most famous hotel, once a 16th-century monastery, now a five-star hotel where Richard Burton proposed to Elizabeth Taylor. All rooms have sea views, balconies with wicker chairs, and waking up to sunlight on the sea is unforgettable. Even if you don’t stay, you can visit the hotel garden for afternoon tea and experience "noble romance." Afternoon tea costs about 30 euros per person.

3. Practical Tips: 3 Must-Know Tips Before Visiting Portofino

- Transportation: Portofino has no train station. The easiest way is to take a train from Milan or Genoa to Santa Margherita Ligure station, then transfer to a bus (about 15 minutes) or taxi (about 10 minutes) to the town. Buses can get stuck in traffic during peak season, so taxis are recommended, costing about 20 euros.

- Best travel time: May to June and September to October are the best seasons, with mild weather (average 20-25°C) and fewer tourists, ideal for walking and photography. July and August are peak season, with more tourists and hotel prices about 30% higher, but the atmosphere is livelier.

- Budget reference: Portofino is not cheap. A daily budget per person is about 150-300 euros (excluding airfare), including meals (about 50-100 euros), transportation (about 20-30 euros), tickets, and shopping (about 30-70 euros). Staying in budget hotels (about 100 euros per night) can keep the budget around 150 euros; five-star hotels require 300 euros or more.

In fact, Portofino’s "chic" vibe is never artificially created but a natural state where locals "live their days as scenery." Here, you don’t need to rush your itinerary or take many photos; just slow down, have a coffee, watch a sunset, and you’ll understand why celebrities love to call this place their "secret paradise." Maybe we can’t own yachts and villas like stars, but we can share their happiness—on some afternoon, sitting by the sea, staring at the waves, feeling the bliss of "time flowing slowly."