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Visit the Moutai distillery to learn about the history and production process of this famous Chinese liquor. Enjoy tastings of various Moutai products, and explore the surrounding scenic areas to understand the local culture and heritage.
Maotai Town, a town under the jurisdiction of Renhuai City, Zunyi Prefecture, Guizhou Province, is located in the northwest of the Guizhou Plateau, on the northern side of the western section of the Dalou Mountains, bordering Zunyi to the north and southern Sichuan to the south. It is a crucial hub for land and water transportation between Sichuan and Guizhou, and the birthplace of Maotai, the national liquor. In Maotai Town, visitors can learn about the culture of Maotai liquor and the history of the Red Army, enriching their knowledge and strengthening their patriotism.
Strolling through Maotai Town, you can feel the subtle aroma of liquor lingering in the air, leaving you feeling a bit intoxicated. The National Liquor Culture City is a must-see attraction, where you can learn about the development of Chinese liquor and various stories and facts about Maotai. You can also visit the Red Army's Fourth Crossing of the Chishui River Memorial Exhibition Hall to learn about the veterans' love for Maotai and gain a patriotic education.
Subtropical humid temperate climate;
Suitable for all seasons
National Liquor Gate
The National Liquor Gate, the gateway to Maotai Town, is located at the east end of the Yanjin River Bridge. Built in the style of a classical Chinese city wall, it features two ornate columns on either side, a hall, two pavilions, and a four-tiered eaves. The gatehouse is open to the public for sightseeing. The entire structure is majestic and imposing, symbolizing the long history of Maotai, the national liquor, and its renowned elegance and refinement, both domestically and internationally.
The best bottle in the world
On the hill east of the National Liquor Gate stands the world's largest Maotai bottle, seven stories high. Inside the bottle is a spiral staircase for ascending and enjoying the panoramic views. This bottle is known as the "No. 1 Bottle in the World."
National Liquor Culture City
The National Liquor Culture City, built with an investment of nearly 100 million yuan by China Kweichow Moutai Distillery (Group) Co., Ltd., is located within the Moutai Distillery. It covers an area of over 40 mu (approximately 16 acres). It features seven pavilions: those from the Han, Tang, Song, Yuan, Ming, Qing, and modern periods, each reflecting the architectural style of a different era.
It is recommended to visit for about 1 to 2 days
free
All day
Moutai is a renowned Chinese liquor, made in the town of Maotai, Guizhou. It has a history dating back over 2,000 years, and its unique production process and taste have made it one of China's most famous and expensive liquors.
Moutai is located in Maotai town, Zunyi City, Guizhou Province. The most convenient way to get there is by taxi or private car from Zunyi city center. There are no metro services, and public buses may be limited.
The Moutai distillery is typically open from 8:00 AM to 5:00 PM. The best time to visit is during the cooler months (March to November) when the weather is more comfortable for walking and touring.
Tickets for the Moutai distillery tour are around ¥100 to ¥150. Tickets can be purchased onsite or online through local tour booking platforms.
It is recommended to book tickets in advance, especially during peak tourist seasons or holidays. A few days to a week in advance is ideal to ensure availability.
Allow 2-3 hours to fully explore the Moutai distillery, including the tour, tasting sessions, and time spent at the gift shop or museum.
The distillery’s production area is the main highlight, where visitors can observe the traditional brewing and fermentation process. The Moutai Museum is also worth visiting to learn about its history and cultural significance.
Guided tours in Mandarin are available. English-speaking guides may be available during peak seasons, but it's best to confirm in advance. Audio guides in English may also be offered.
The best photography spots are around the distillery buildings and in the fields surrounding the production area, where you can capture the traditional craftsmanship and scenic views of the town.
Start with a tour of the distillery's production facilities, followed by a visit to the Moutai Museum. End the tour with a tasting session and a visit to the gift shop for souvenirs.
There are no regular night visits or light shows. However, special tours may be available during festivals or special events. It's best to check in advance for any such offerings.
The distillery can get crowded during weekends and holidays. Weekdays, especially early mornings or late afternoons, tend to be less crowded.
The distillery has basic facilities such as toilets, rest areas, and a gift shop. There are food and water stalls available for refreshments.
The Moutai distillery is accessible for children and elderly visitors, although some areas may have uneven terrain. Disabled visitors may find it challenging to navigate certain sections.
Cash and mobile payments such as WeChat Pay and Alipay are widely accepted. Credit card payments may not be universally accepted in smaller shops or restaurants.
There are a few local restaurants in the area offering traditional Guizhou cuisine, such as spicy hotpot and rice noodles. Options inside the distillery are limited to snacks and beverages.
Vegetarian options are available at nearby restaurants, but vegan and halal options may be limited in the area.
There are various accommodations in Zunyi, including budget hotels and mid-range options. Staying in Zunyi city center offers the most convenience for visitors, with easy access to transport and restaurants.
Other nearby attractions include the Zunyi Conference Memorial Hall and the Red Army Memorial. These sites are significant for their historical importance related to the Chinese Communist Party and the Long March.
Souvenir shops near the distillery sell Moutai liquor, along with related merchandise such as branded glassware and local crafts.
Taxis are the most convenient option for continuing your trip from Moutai. Local buses and private cars can also be used for further exploration of nearby attractions.
