The Sun Moon Bay Nanhai Fisherman Cultural Area is perfect for those interested in Hainan's coastal culture. Recommended activities include exploring the fisherman-themed exhibits, enjoying fresh seafood, participating in traditional fishing activities, and taking part in cultural performances showcasing local folklore and traditions. Visitors can also enjoy the picturesque bay views and relax on the beach.

The Sun Moon Bay Fisherman's Cultural Tourism Area, located in the Sun Moon Bay Nanhai Fishing Village Cultural Tourism Zone in Liji Town, Wanning City, is Hainan's only 5A-rated tourist attraction themed around fishermen and surfing. Half sea, half ancient village, the old village's fishing fires rest on the waves. Fishing ports, fishing areas, fishing houses, fishing salt, fishing markets, fishing festivals, fishing history, fishing proverbs, fishing customs, fishing gear, fishing clothing, fishing accessories, fishing boats, fishing customs, fishing food, fishing traditions, fishing songs, fishing chants, and fishing jingles—every word of fishing is a precious treasure of fishing culture.
The tourist area features a sea-viewing promenade, the Maritime Silk Road Museum, the Sea Farming and Fishery Cultural Center, the Coral Museum, a pirate ship, the Coastal Defense Great Wall, a maritime militia company, the Mazu Temple, and a fishermen's market. There are also daily performances of the "Lilimei" fisherman's song and dance, a national intangible cultural heritage, and large-scale "Sea Sacrifice and Fishing Festival" ceremonies. Complementing the scenic area is a hotel with 400 panoramic sea views, themed after the South China Sea fisherman's surfing. Here, you can fully experience the essence of fishing culture by listening to the waves, watching the tides, surfing, offering sacrifices to the sea gods, searching for treasures from the sea, and enjoying seafood.
tropical monsoon climate;
Suitable for all seasons
It is recommended to visit for about 1 day
35 yuan/person
7:30-17:30
Sun Moon Bay Nanhai Fisherman Cultural Area celebrates Hainan's rich maritime and fishing traditions. The area is designed to preserve and showcase the local fishing culture, offering visitors an immersive experience into the lives of fishermen, their tools, customs, and coastal life.
Located in Wanning City, Hainan, the site is accessible by taxi or bus from Haikou, the capital city. Taxis are the most convenient way to reach it, while buses provide an affordable alternative. The area is not directly accessible by metro, as it is a coastal area.
The site is open daily from 9:00 AM to 5:00 PM. The best times to visit are during the cooler months of autumn and winter, when the weather is more comfortable for outdoor activities. Weekdays tend to be quieter than weekends and public holidays.
The entrance fee ranges from ¥80 to ¥120, depending on the season and activities included. Tickets can be purchased both online through official platforms and on-site at the entrance.
Booking tickets in advance is not necessary but recommended during peak travel seasons and public holidays. Booking a few days in advance will ensure availability, especially for group tours or special events.
It typically takes 2 to 3 hours to explore the cultural area, including viewing exhibits, enjoying performances, and relaxing by the beach. If you plan to engage in additional activities such as seafood tasting or guided tours, allocate more time.
The must-see highlights include the fisherman culture exhibitions, coastal landscapes, seafood markets, and traditional fishing boat displays. Don’t miss the cultural performances and local crafts showcases that provide insights into the region's maritime traditions.
Guided tours are available in Chinese, and English-speaking guides can be arranged in advance. Audio guides in multiple languages, including English, are also offered to enhance the visitor experience.
The best photography spots are along the coastline, where visitors can capture scenic views of the bay, traditional fishing boats, and the surrounding landscapes. The area near the beach and cultural performance stages also provides good photo opportunities.
Start with the fisherman culture exhibitions to understand the region's maritime history. Then, head to the beach area for scenic views, followed by a visit to the seafood market and cultural performance areas. Conclude your visit by enjoying local delicacies or relaxing by the water.
Night visits and light shows are not commonly available, as the cultural area closes by 5:00 PM. However, there are occasional special events or evening performances during peak seasons, which can be checked in advance.
It tends to get crowded on weekends and public holidays, especially during the summer. The least crowded times are on weekdays, particularly in the morning hours during the off-peak months (autumn and early spring).
There are clean toilets, food stalls, rest areas, and souvenir shops available inside the site. Water stations are provided, and there are places to relax by the beach or under shaded areas. Seafood restaurants offering fresh local dishes are also nearby.
The area is accessible for elderly, children, and disabled visitors, with ramps and paved paths. However, certain parts of the coastal areas may have uneven terrain, so assistance may be needed in some sections.
Mobile payments (WeChat Pay, Alipay) and credit cards are widely accepted. Cash is also accepted, but mobile payments are more common and convenient for transactions.
There are a few local seafood restaurants near the site offering fresh fish, crabs, and other regional specialties. The restaurants inside the area also offer traditional Hainanese dishes.
Vegetarian and vegan options are available at some of the local restaurants, although the focus is primarily on seafood. Halal food options may be limited, but some restaurants may offer suitable meals for Muslim visitors.
There are several hotels and guesthouses in Wanning City, with mid-range and budget options close to the site. For a more luxurious stay, there are also resorts and hotels along the coastline in the nearby areas.
Nearby attractions include the famous Wanning Beaches and the Nanwan Monkey Island, which is a popular destination for animal lovers. These can easily be combined for a scenic and cultural day trip.
Yes, there are souvenir shops offering traditional crafts such as fishing nets, handwoven baskets, and locally made jewelry. Hainan-themed goods and souvenirs related to the fisherman culture are also available.
Taxis are the most convenient option for continuing your trip after visiting. Public buses are also available for longer-distance travel to nearby cities like Haikou or Sanya. Renting a car is another option for more flexibility.