🍶 Sip by Sip – Ponshukan Marketplace (Niigata Main Store) Review

Ponshukan Marketplace in Niigata is a must-visit for sake enthusiasts and curious travelers alike. The highlight? A one-of-a-kind sake tasting experience through their automated vending machine system. For just 100 yen, you can try a small cup of sake from a selection that showcases the diverse offerings of Niigata’s 90+ sake breweries. It’s both fun and educational — a great way to explore regional flavors without committing to full bottles.

This spot has rightfully earned its popularity — we saw quite a few visitors (many likely inspired by the same YouTube videos we watched) sampling sake and comparing notes. Beyond the tasting area, the marketplace also sells a wide variety of Niigata specialty goods, from local snacks to souvenirs and sake-themed items, making it a great stop for both shopping and sipping.

Whether you’re a seasoned sake drinker or just curious, Ponshukan offers a unique and interactive way to experience Niigata’s sake culture.

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Post by Crumpled Nomad | Jun 22, 2025